[June 03, 2013] Pyramid Research Shares 5 Factors Driving OTT Video in Emerging Markets Tweet Jun 03, 2013 (Close-Up Media via COMTEX) -- A new report from Pyramid Research revealed that the opportunity for OTT video to prosper in emerging markets is strong. According to a release, Five Factors Driving OTT Video in Emerging Markets: Best Practices for Operators examines the growth of OTT video in markets across Latin America, Asia-Pacific, Eastern Europe and the Middle East. Pyramid Research identifies five factors that telcos must take into consideration when looking at the OTT opportunity in emerging markets: content, technology, partnerships, payments and regulations. Content is highlighted as the most important factor for OTT success, and opportunities for new OTT players to become successful content providers are discussed. This report presents case studies on Reliance Communications, Turk Telekom, Rostelecom, Claro and Racsa. The report concludes with some recommendations. "In emerging markets, the OTT model is enabling telcos, pay-TV providers and media companies to respond to the demand for video streaming services on multiple viewing platforms, from laptops and mobile phones to the latest connected devices," said Daniele Tricarico, Analyst at Pyramid Research. More information: pyramidresearch.com ((Comments on this story may be sent to [email protected])) [ Back To TMCnet.com's Homepage ]