[May 25, 2013] Chargeback Reduction Through Superior Technology Tweet (PR Web Via Acquire Media NewsEdge) Thousand Oaks, CA (PRWEB) May 25, 2013 MIDsource is pleased to announce the launch of MIDsaver, a product designed to reduce chargebacks, strengthen branding and promote online sales. “Online businesses, especially those operating with a continuity model, spend a fortune to acquire customers and most are faced with the challenge of keeping their customer in their product, accepting future shipments, and avoiding chargebacks” says Greg Augustine, CEO of MIDsource. (http://www.gomidsource.com). Over the years merchants have seen several chargeback mitigation tools offered with varying degrees of success. Most of these solutions require the merchant to react to a chargeback after the fact… We have seen nothing designed to eliminate the actual need for a chargeback. The question is: How do you eliminate the need Or better yet, how do you change the mentality of the continuity customer when the buying cycle has come to an end MIDsource believes that MIDsaver answers this very question. Mr. Augustine goes on to say, “We designed MIDsaver for the benefit of E-commerce and continuity merchants. The MIDsaver platform on your custom app will allow your customers to communicate account changes directly through the app to your customer service department. This revolutionary flexibility coupled with the marketing power of your custom app will not only build sales but reduce the likelihood of costly chargebacks.” MIDsaver provides the following functionality: 1.    Advertise and Promote Your Business 2.    Create Loyalty and Build Branding 3.    Enhance Customer Interaction 4.    Promote Cross Sale Opportunities and Allow for New Advertising Revenue Streams 5.    Positively Enhance Public Perception 6.    Perhaps the MOST important- Lower the Likelihood of Chargebacks Businesses that have a trial offer, negative option, continuity, or even a membership model stand to benefit the most from MIDsaver because these merchants are constantly working the hardest with chargeback mitigation and load balancing to stay under Visa and Master Card chargeback thresholds. Contact MIDsource today or learn more about MIDsaver online at http://www.gomidsource.com/midsaver MIDsource http://www.gomidsource.com P-(866) 713 MIDS (6437) F-(805) 465-6305 Skype: midsource1 Read the full story at http://www.prweb.com/releases/2013/5/prweb10766257.htm (c) 2013 PRWEB.COM Newswire [ Back To TMCnet.com's Homepage ]