[May 24, 2013] Pricer Launches SmartTAG Electronic Shelf Labels Tweet May 24, 2013 (Close-Up Media via COMTEX) -- Pricer, a provider of electronic shelf labels for retailers, launched its new generation of ESL products -SmartTAG. In a release, the Company noted that Pricer's SmartTAGs let retailers add more information to labels. Retailers can also add QR codes or NFC enabled labels to link customers -with a simple scan of their smartphones -to online marketing campaigns, recipes sites, reviews or social media. "With SmartTAG, retailers can instantly provide customers with additional product information to provide an easier, more enjoyable shopping experience," said Wyatt Alston, General Manager, Pricer, Inc. "The new labels still provide clear, readable displays, but go one step further to connect the retailer with the customer. "Our new generation labels provide a unique, new avenue for retailers to reach customers and make strategic pricing decisions. In such a competitive industry, it is critical to be able to make instant updates and provide additional product information to maximize profit and avoid lost sales." ((Comments on this story may be sent to [email protected])) [ Back To TMCnet.com's Homepage ]