[May 23, 2013] K-Wave in App Market Spreads Across Asia Pacific Region Tweet SEOUL, South Korea, May 23, 2013 /PRNewswire via COMTEX/ -- On May 23, Jeong Soohwan, the CEO of AppDisco (http://eng.adlatte.com/), a leading company in reward-based mobile advertising scene, announces the multiple launches of its famous user-rewarding application 'AdLatte' in the Asia Pacific region including Australia, Taiwan, Vietnam and Singapore, as part of their effort to target overseas markets. (Photo: http://photos.prnewswire.com/prnh/20130523/HK17992-a )(Photo: http://photos.prnewswire.com/prnh/20130523/HK17992-b )(Photo: http://photos.prnewswire.com/prnh/20130523/HK17992-c )(Logo: http://photos.prnewswire.com/prnh/20130523/HK17992LOGO-d ) In line with the release in Japan last year, the app newly released in the four countries provides users with options to purchase items and cash out their accumulated Latte Points. The app is available in both Google Play Store and App Store. The alpha version that is launched in Singapore offers more diverse benefits by collaborating with popular brands such as Guess, La Senza and Blum, providing users with a higher level of satisfaction in comparison to the previous beta version. AppDisco currently has business entities established in Australia and Taiwan, and also obtains partnerships with Apostrophe Digital in Singapore and GMARK in Vietnam for local operations and marketing. All four regions where AdLatte is available have been seeing a sharp increase in smartphone penetration as well as positive reception of mobile applications and IT trends. They are also comparable in that incentivized mobile advertising market is in its early stage. In Australia, the smartphone penetration rate is 52% of the total population, approximately 12 million users, and this reflects an increase of 37% from the previous year.[Note 1] Singapore actually has a higher number of smartphone users than its total population as a lot of Singaporeans own more than one device.[Note 2] The market potential is extremely high in Taiwan as its spending in mobile advertising has increased by over 100% according to DMA. Vietnam is also showing strong potential of the service as 70% of its population is in their thirties who actually have higher consumption rate. Yoo Bumryung, Co-Founder and Chief Strategy Officer of AppDisco, stated, "Our economic model which is based on being rewarded for watching ads is attractive to anyone regardless of region and race. Therefore, I believe we have a good chance at success if we apply our past management experience that recorded 8 million downloads in South Korea and Japan." He added, "We will strive to advance new markets on the basis of our belief in the merit of AdLatte's signature intuitive user interface in addition to high and diverse user redemption." The CEO, Jeong Soohwan, said, "The biggest strength of AdLatte is that it is not limited to a certain field but to a variety of genres including games, music, consumer goods and etc. that acts as a marketplace for the exchange and sharing of different items. Through these launches overseas, we aim to make a new leap forward as the global mobile contents hub by creating partnerships based on stable localization, network expansion and by interconnecting content producers and users." On May 13th, AppDisco also announced launch of LatteScreen, one of its Latte Series, in 14 regions including Australia, Taiwan and Vietnam. LatteScreen is a reward-based mobile advertising lock screen that users can earn points by unlocking their smartphone. The service was launched in South Korea and Japan with its beta service and recorded 2 million downloads proving its potential. About AppDisco AppDisco, headquartered in Seoul, South Korea, is a trendy, creative business venture that strives to give users a new and fun experience through its products: AdLatte and LatteScreen. These two applications are AppDisco's representative services that are leading the mobile advertising industry in South Korea. With unique ideas and passionate approach, AdLatte and LatteScreen aim to help people understand the paradigm shift from web to mobile by developing original contents for smartphone and tab devices. Currently, AdLatte is Asia's number one reward-based mobile advertising application with over eight million downloads in South Korea and Japan. In February and April, LatteScreen launched with its beta version in the two countries and hit two million downloads. AppDisco is providing performance based advertising services that allow advertisers to mark their market and see instant results. While advertisers can target their customers, users can also choose the advertisement of their choice and get rewarded! For further information, check www.eng.adlatte.com / www.latte-screen.com or http://www.facebook.com/appdisco.global Notes:[1] http://view9.com.au/blog/item/australians-leading-the-world-in-mobile-usage [2] http://www.ida.gov.sg/ Contact Info: AppDisco Global PR Manager: Lyla JeongE [email protected] T +82-70-4658-4724 SOURCE AppDisco http://rt.prnewswire.com/rt.gif NewsItemId=HK17992&Transmission_Id=201305231000PR_NEWS_USPR_____HK17992&DateId=20130523 [ Back To TMCnet.com's Homepage ]