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Research and Markets Adds Report: Customer Experience Management Framework: How to Retain Subscribers and Improve Customer Loyalty
[May 23, 2013]

Research and Markets Adds Report: Customer Experience Management Framework: How to Retain Subscribers and Improve Customer Loyalty


May 23, 2013 (Close-Up Media via COMTEX) -- Research and Markets has announced the addition of the "Customer Experience Management Framework: How to Retain Subscribers and Improve Customer Loyalty" report to its offerings.

In a release, Research and Markets noted that report highlights include: The systems to measure customer interactions must be capable of providing relevant key performance metrics, which each employee in the organisation can use to improve processes and ultimately impress the customer.

In order for a communications service provider (CSP) to assess the customer experience, each interaction with the customer must be managed, particularly where the customer evaluates, orders, uses and makes payments for the product or service. In each case, the contact points and the ability to measure the experience are core components of the service offer.

Companies Mentioned: This report includes case studies of the following CSPs and their CEM deployments.


- Belgacom - Brasil Telecom - EITC (du) - Orange Romania - Sprint (USA) - TDC (Denmark) - Telefonica (Argentina) - Telekom Malaysia - UPC cablecom (Switzerland) - U.S. Cellular - Vodacom Research and Markets is a source for international market research reports.

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