[May 23, 2013] Great Harvest Bread Company Partners with Esri Location Analytics Tweet May 23, 2013 (Close-Up Media via COMTEX) -- Esri announced that Great Harvest Bread Company, a provider of whole-grain breads and baked goods, announced it is using Esri Location Analytics to help grow the franchise. According to a release, a combination of Esri Business Analyst software and Tapestry Segmentation data allows the company and franchisees to perform detailed market analysis that identifies market gaps and profitable potential locations to open new bakeries. "The timeliness of the information we gather is of great help," said Mike Ferretti, Great Harvest. "We can now very easily pull data together, perform the analysis we need, prepare a visual story map, and share that with decision makers in minutes. This lets us focus on the process of making the business successful rather than compiling and managing data." More than 220 bakeries in 43 states are run by franchisees dedicated to the company's mission of providing delicious and nutrient-rich food products to communities. To ensure franchisees are both happy and successful, Great Harvest takes special care to find locations with viable territories that support long-term business success. In addition, Tapestry Segmentation data is used to profile and rank populations that would be supportive of new franchises based on existing customer profiles and behavioral data. Subscriptions to ArcGIS Online and Business Analyst Online, two cloud-based solutions Esri hosts, are used to find and bring the most current data into desktop analyses or even on-site at prospective locations. "Great Harvest is a remarkable example of how a small, locally run franchise can adopt and rely on location analytics and GIS to run its business smartly. Not only does it help build enduring relationships with franchisees and customers, it delivers on the mission to give back to the community," said Simon Thompson, director of commercial industry at Esri. More information: esri.com/retail ((Comments on this story may be sent to [email protected])) [ Back To TMCnet.com's Homepage ]