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Denise Bogan Named Senior Director of Business Development at Centris
[May 22, 2013]

Denise Bogan Named Senior Director of Business Development at Centris


HORSHAM, Pa. --(Business Wire)--

Centris Marketing Science, the provider of market intelligence to the world's leading communications, content and entertainment companies, today announced the appointment of Denise Bogan as its Senior Director of Business Development. A thought leader with experience developing long-term revenue generation strategies, Ms. Bogan is highly regarded for championing new media solutions on behalf of clients across multiple markets.

In her role at Centris (News - Alert), Ms. Bogan will advise clients on consumer trends as they relate to video content consumption and consumer behaviors around voice, video, and data providers. Denise oversees Centris' portfolio of analytic offerings, including the Evolution of Video Tracking Study and the US Communication and Entertainment Insights Program, both of which chart consumer paths and the impact of technology on voice, video, and data.

Ms. Bogan joins Centris from Clear Channel (News - Alert) Communications, where she pioneered Philadelphia's first out-of-home digital network into a multi-unit media vehicle. The company's premier product, it now generates millions annually, with high year-over-year growth. Ms. Bogan has global experience in high-level consulting focused on revenue generation and strategy development for innovative companies and recently advised companies in Australia, Argentina, and Chile.

Steve Ennen, President of Centris, commented, "Denise's experience in client-driven solutions, her digital savvy, leadership and record of success are exactly what Centris needs to continue its growth. Denise will offer our clients great insights on changing consumer behavior and continue our tradition of delivering high quality market intelligence."


Ms. Bogan holds a BA in business from Lehigh University and an MBA in Strategic Management and International Business from the Villanova School of Business.

About Centris Marketing Science:

Centris Marketing Science, headquartered in suburban Philadelphia, is a specialized marketing analytics firm that provides ongoing survey programs and econometric modeling services to the communications and entertainment industries. Owned by AUS Inc., one of the nation's top market research companies, Centris' team of renowned economists has a unique approach to data integration, used to focus on consumer behavior in the voice, video and data markets on both a national and local level. Centris serves the cable, broadcast telecomm, satellite, entertainment, OEM, marketing and wireless industries with a sharp focus on helping clients understand their market share, consumer shifts and economic impacts. For more information about Centris, visit www.centris.com.


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