[May 21, 2013] The Harlem Globetrotters Increases Web Traffic Using Geo-Targeted Facebook Campaign Tweet May 21, 2013 (Close-Up Media via COMTEX) -- The Harlem Globetrotters increased traffic to its website from by 230 percent with a geo-targeted social media campaign powered by ExactTarget. According to a release, the Globetrotters expanded its ExactTarget-powered mobile and email marketing efforts with SocialPages, enabling the team to automatically serve unique content, such as regional game schedules, to its Facebook fans around the world. "By bringing together email, mobile, social and data with the ExactTarget platform, the Globetrotters are delivering a digital fan experience that builds loyalty and increases ticket sales," said Tim Kopp, ExactTarget's CMO. "As the largest pure play marketing SaaS provider powering the world's top brands across business-to-business and business-to-consumer organizations, ExactTarget is empowering businesses to create highly relevant digital experiences to fuel business results." Powered through an integration between ExactTarget's SocialPages and dynamic targeting partner Get Smart Content, the Harlem Globetrotters' Facebook campaign increased click through rates to its website to more than 20 percent from a geo-targeted banner. The team also uses ExactTarget Email and MobileConnect to engage onsite engagement with fans, powering real-time mobile opt-in campaigns for special deals and promotions during games. "Innovation drives how we connect with our fans. With ExactTarget, we are able to personalize the experience for our fans," said David Ball, the Harlem Globetrotters' director of Internet marketing. "By providing relevant experiences to our fans via Facebook, email and mobile devices, we can connect their digital interactions and deliver a more relevant customer experience that drives satisfaction." According to an October commissioned study conducted by Forrester Consulting on behalf of ExactTarget, 35 percent of marketers ranked managing marketing campaigns across multiple marketing point solutions as one of their greatest challenges - despite 78 percent who said they believe cross-channel marketing is important or very important to their business. More information: www.ExactTarget.com www.harlemglobetrotters.com ((Comments on this story may be sent to [email protected])) [ Back To TMCnet.com's Homepage ]