[May 21, 2013] awe.sm Appoints Fred McIntyre as CEO Tweet May 21, 2013 (Close-Up Media via COMTEX) -- awe.sm, a platform for measuring the financial performance of social media marketing activity, announced that Fred McIntyre has joined the company as CEO. According to a release, McIntyre is a technology and media veteran who has held senior leadership roles at AOL, Last.fm, and CBS, with responsibility for building brands, growing audience, and increasing revenue for some of the industry's biggest video, music, web, and mobile properties. "Fred has solved the real-world problems awe.sm's customers face," said Mark Suster of GRP Partners. "Having found product/market fit, we knew now was the time to accelerate the growth engine." awe.sm's customer list includes Zynga, Playdom, Topspin Media, Maker Studios, Groupon. "Our customers are tired of the vanity metrics of likes and followers. They want to measure bottom-line performance metrics that translate into real dollars," said awe.sm CEO Fred McIntyre. "awe.sm's products spoke to the marketer in me." awe.sm co-founder and founding CEO Jonathan Strauss has taken on the role of Head of Product Development and will continue to lead the company's product, strategy, and engineering efforts. "I am exceedingly proud of the team, technology, and business we've built over the last four years, and I am more excited than ever about the opportunity ahead of us," said awe.sm co-founder Jonathan Strauss. "As we've grown, it became clear to me that we needed a full-time CEO to handle scaling the business while I focused on making our products even more awe.sm." ((Comments on this story may be sent to [email protected])) [ Back To TMCnet.com's Homepage ]