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Click it or Ticket campaign invites 'selfies'TRIAD, May 20, 2013 (The High Point Enterprise - McClatchy-Tribune Information Services via COMTEX) -- The Governor's Highway Safety Program officially launched its Memorial Day "Click It or Ticket" campaign Monday, marking 20 years of seat belt safety awareness efforts. To show support for the cause, GHSP is asking residents to get out their cell phone cameras, snap a self-portrait of themselves buckled up while parked and share it on social media, using the hashtag, "#SafetySelfie." "The '#SafetySelfie' is just one more example of our innovative approach to changing motorists' behavior for the better. By harnessing the power of social media, we hope to convince the small percentage of people who aren't buckling their seat belts that it's the right thing to do," said Don Nail, interim director of GHSP. The process is easy and takes less than a minute to complete. With your vehicle in a parked position, activate your cell phone camera and take a picture showing your seat belt buckled securely. Then, share the photo with your friends, family and co-workers via Twitter, Facebook, Instagram and Pinterest with the hashtag, "#SafetySelfie." GHSP also encourages you to add comments urging others to follow your example and fasten their seat belts before putting the vehicle in drive. "This is about saving lives and spreading the word that seat belts should be second nature every time you step into a car," said Cris Mulder, deputy secretary for communication at the N.C. Department of Transportation. "That's a safety message that starts early and can't be repeated enough. The '#SafetySelfie' is a fun and engaging way to get everyone involved in driving the message home through social media, a method we know will make an impact." GHSP hopes the "#SafetySelfie" will become a phenomenon that lasts long past this "Click It or Ticket" campaign, which ends on June 2. In the 20 years since "Click It or Ticket" began, the number of reported crashes, fatalities and injuries involving unbelted passengers has dropped dramatically across the state and nationwide. North Carolina law enforcement officers responded to 38,289 crashes involving unbelted passengers in 1992, the year before the campaign started. By 2012, the totals dropped to 8,187 crashes. ___ (c)2013 The High Point Enterprise (High Point, N.C.) Visit The High Point Enterprise (High Point, N.C.) at www.hpe.com Distributed by MCT Information Services |