[May 20, 2013] FutureM to Host Future of Marketing in Boston Tweet May 20, 2013 (Close-Up Media via COMTEX) -- FutureM, an annual event showcasing the future of Marketing, is Oct. 16-18, at the Hynes Convention Center Boston According to a release, this year's theme is "Innovation at Intersections. "Business, technology and media are intersecting in new ways to create white spaces of opportunity for established and emerging brands," said Debi Kleiman, president of MITX, the organizer of FutureM. "This year we'll explore how these converging worlds are charting a new course for Marketing." FutureM 2013 sessions will bring together industry experts to debate and dissect the shifting marketing landscape. The first session topics and partners selected for FutureM 2013 include Connelly Partners presenting The Changing Brain: Matching Neuroscience + Marketing Strategies; Roundarch Isobar presenting The Future of Television; and ZoomTilt presenting Better Than Red Bull: Converting your Brand into an Entertainment Hub. Other partners and topics include: -Face to Interface: What the Convergence of Digital + Physical Means for the Future of Marketing (AMP Agency) -Imaging + Communications: Driving Consumer Interactions of the Future (ArcSoft) -360 Degree Content (Boston Interactive) -Social + Beer: The Best Brews and Practices in Social (Boston Tweet-Up) -What's Old (and Still Active) and What's New (and Relevant) to the Future (Brain Sells) -Analytics + Modeling: Why Knowing Everything About Your Customers Won't Be Enough (Cantina) -Social + Analytics: Does Social Media Opinion Matter (Crimson Hexagon) -Hot Digital Marketing Trends 2014 vs. 2024 (Digital Marketing NOW) -I Don't Care What You Think: Behaviors vs. Opinions (Digitas) -Leveraging Games as Powerful Marketing Mediums (GSN Digital) -PR is Marketing's Future (HB Agency) -Experience This. (Holland-Mark) -Fast, Cheap or Great Killer Content Marketing + Short Time and Money (Image Conscious Studios) -Marketing's End Game: Grow Customer Value Through the Right Experiences (ISITE Design) -Mobile + Messaging: Combating Device Schizophrenia to Get Your Message Heard Across Screens (Jumptap) -Mobile + Advertising: Stop Ruining and Start Rewarding Everyday Mobile Moments (Kiip) -Future of "Freemium:" Driving Business or Out of Business (Miller Systems) -The $9 Billion Advertising Opportunity: The Social + Mobile Revolution (Moontoast) -Harnessing the Power of Conversation for Mobile Ad Engagement (Nuance Communications, Inc.) -Mythbusting: Engineering a "Viral" Video (Pixability) -The Marketing + Sales Newlywed Game: How Aligned Are Your Teams (Postwire) -Brand Marketing + Big Data in an Always-on and Fragmented Consumer World (Tremor Video) -Naked Truth: Top Marketers Reveal How They'll Survive and Thrive in the Future (Wilde Agency) -Using Big Data to Reveal Consumer Values and Inform Storytelling (Zenzi Communications and Ranker) FutureM is produced in partnership with IDG World Expo, a provider of events and tradeshows. Sponsors include Acquia, Constant Contact, Dunkin' Donuts, Mullen, SHIFT Communications, The Boston Globe and Verndale. FutureM was created by the Massachusetts Innovation and Technology Exchange. MITX is an industry organization focused on the web and mobile. Event information: FutureM.org ((Comments on this story may be sent to [email protected])) [ Back To TMCnet.com's Homepage ]