[May 20, 2013] Re-Mind Joins Forces with TubeMogul for Programmatic Buying of Video Ads Tweet May 20, 2013 (Close-Up Media via COMTEX) -- Re-Mind, an independent digital media agency in France, announced a partnership with TubeMogul. The agency will leverage TubeMogul as its default option for programmatic buying of video ads, the Company noted in a release. The partnership comes on the heels of TubeMogul's announcement that it is now integrated with one of France's video marketplaces. France is also seeing rapid growth in brand marketers interested in programmatic buying. Built to meet the specific goals of brand advertisers, the company noted, TubeMogul's platform gives Re-Mind total control over the exact audiences that are seeing an ad at all times, with real-time data to inform media strategy and optimization. Each ad unit is customizable, with options to add interactive elements. In addition, Re-Mind's clients will also be able to leverage BrandSights, TubeMogul's tool for precisely measuring lift in message association, purchase intent and more. Franck Farrugia, Re-Mind's founder & CEO, adds: "From today, thanks to TubeMogul, we'll be able to combine brand and performance objectives, through premium video ads, enriched by first party data with as many scenarios we need." "There is huge opportunity for programmatic buying in France where many of the country's top publishers are on board with the private exchange model," explained Marc Galens, VP International at TubeMogul. "We are pleased to partner with Re-Mind to continue this transformation." TubeMogul is a company focused in programmatic brand marketing. ((Comments on this story may be sent to [email protected])) [ Back To TMCnet.com's Homepage ]