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Autodesk and Badgeville Receive CRM Excellence Award [Manufacturing Close - Up](Manufacturing Close - Up Via Acquire Media NewsEdge) Badgeville announced that their customer Autodesk, Inc., earned top recognition in the Gartner CRM Excellence Awards for their Badgeville-powered integrated marketing campaign. Autodesk, a company focusing on 3D design, engineering, and entertainment software, won the Gartner award for increasing software trial usage by 40 percent with gamification techniques built on Badgeville's Behavior Platform. According to a release, due to the power and sophistication of Autodesk's software, a user license can be a significant investment for a professional user. This makes software trials a critical component of a customer's purchasing decision. In fact, company data showed that prospects were twice as likely to purchase Autodesk products if they had used the software at least three times during a 30-day trial period. "Badgeville has enabled us to exceed our goals in trial downloads for our initial campaign," said Dawn Wolfe, Sr. Digital Marketing Manager, Autodesk. "The Behavior Platform's flexibility has also enabled us to expand our gamification program and test new ways to successfully engage our customers across our flagship products such as AutoCAD." Through this joint awards program, 1to1 Media and Gartner spotlight excellence among organizations that take a customer- centric approach to improving their business performance and have seen exceptional results from doing so. The winners were selected by a panel of judges, including Gartner analysts, 1to1 Media editorial staff, and business experts. "The 2013 winners showcase excellence in customer centricity. These 12 customer-focused leaders demonstrate how an enterprise commitment to making improvements to the customer experience and investing in the right technologies, processes, and people can lead to real financial gains," said Mila D'Antonio, editor-in-chief of 1to1 Media. "1to1 Media honors these companies for their leadership in support of, and innovations geared toward, advancing their organizations to becoming customer centric." Scott Nelson, managing vice president, Gartner Research, points out, "The continued evolution is placing more emphasis on areas such as social, mobile, and analytics. But the organizations that won this year's CRM Excellence awards show that the key is to balance those new areas with solid strategies and vision, effective process redesign, and a robust infrastructure to deliver real client value." The Gartner Customer 360 Summit is an event offering the latest customer strategies and technologies. Gartner is an information technology research and advisory company. 1to1 Media provides resources that deliver relevant information on the latest thought leadership regarding customer strategy and marketplace trends More Information: www.1to1media.com www.gartner.com/us/crm www.gartner.com www.badgeville.com ((Comments on this story may be sent to [email protected])) (c) 2013 ProQuest Information and Learning Company; All Rights Reserved. |