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Customer Experience Management Framework: How to Retain Subscribers and Improve Customer Loyalty - 2013
[May 17, 2013]

Customer Experience Management Framework: How to Retain Subscribers and Improve Customer Loyalty - 2013


May 17, 2013 (M2 PRESSWIRE via COMTEX) -- Research and Markets (http://www.researchandmarkets.com/research/n5xgs3/customer) has announced the addition of the "Customer Experience Management Framework: How to Retain Subscribers and Improve Customer Loyalty" report to their offering.

The systems to measure customer interactions must be capable of providing relevant key performance metrics, which each employee in the organisation can use to improve processes and ultimately impress the customer.

In order for a communications service provider (CSP) to assess the customer experience, each interaction with the customer must be managed, particularly where the customer evaluates, orders, uses and makes payments for the product or service. In each case, the contact points and the ability to measure the experience are core components of the service offer.


This report provides: - a management framework for developing a positive customer experience - use case studies of operators implementing customer experience management (CEM) in their business - an analysis of the core competencies of vendors that provide CEM solutions - recommendations for CSPs that are deploying CEM solutions.

Companies Mentioned: This report includes case studies of the following CSPs and their CEM deployments.

- Belgacom - Brasil Telecom - EITC (du) - Orange Romania - Sprint (USA) - TDC (Denmark) - Telefonica (Argentina) - Telekom Malaysia - UPC cablecom (Switzerland) - U.S. Cellular - Vodacom For more information visit http://www.researchandmarkets.com/research/n5xgs3/customer About Research and Markets Research and Markets is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

CONTACT: Research and Markets, Laura Wood, Senior Manager.

[email protected] Fax from USA: 646-607-1907 Fax from rest of the world: +353-1-481-1716 Sector: Telecommunications and Networks (http://www.researchandmarkets.com/categories.asp cat_id=20&campaign_id=n5xgs3) ((M2 Communications disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.com on the world wide web. Inquiries to [email protected].

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