[May 17, 2013] Shareholder Update from PNTV CEO Mark Bradley Tweet LAS VEGAS, NV, May 17, 2013 (eTeligis.com via COMTEX) Players Network (OTCBB: PNTV) (OTCQB: PNTV), a New Media and Entertainment Company focused on building Digital Lifestyle Networks, shareholder update and announces plans to launch its the company's next-generation, proprietary, broadband-based content distribution and social media platform. Dear Shareholders; First, I would like to thank you for being a Player's Network shareholder and reading this letter, especially if you like underdog stories where the heroes face challenges in Act One, never quit in Act Two, and by the end of Act Three overcome all odds and obstacles to emerge victorious. Despite the worst recession in our lifetime, Players Network hasn't quit. We have survived Act Two and are entering Act Three with momentum! After nearly three years of development, overcoming challenges that not many fully reporting small public companies could survive, Players Network is now on the threshold of launching our game-changing Multicast Television, Social Networking and Marketplace Platform, "NexGenTV." NexGenTV is an innovative Digital Technology Platform that will allow PNTV to provide Brands, Businesses and Celebrities, in any lifestyle category, the tools to launch their own "Branded Channel Destination, Social Community and Marketplace". NexGenTV's scalability will allow us to create 100s of niche Digital Networks that can be viewed on any smart TV, computer, tablet or mobile device, worldwide. Using the "NexGenTV" Platform, subscribers will be able to select Digital Channel Destinations in an array of Lifestyle Categories. While some Categories are broad, like Pets, Music and Sports, with narrower niche Sub Channels below them, like dogs, classic rock and football; others encompass an entire Lifestyle Brand, or built around a Lifestyle-Defining Celebrity. The content strategy combines leveraging over 15,000 hours of original and licensed content through M3X Media, PNTV's own library of original productions, and finally the ever-popular user-generated content. Players Network's forward-looking strategy is to forge content creation, distribution, and exploitation partnerships with existing Lifestyle Brands, Businesses and Celebrities. These groups will already have substantial customers, and followers, and we will provide them with PNTV's dynamic Technology Platform. In addition, our Production, Distribution and Marketing services are available to assist them in building their own Branded Channel. Utilizing the PNTV services will allow expansion of their Brand Awareness and build media Equity, thus creating revenue streams in ancillary areas they've never exploited revenue in which Players Network shares! What are these revenue streams Traditional Cable and Broadcast Networks generally have only two revenue streams: advertising and license fees, both of which are in decline due to consumers canceling cable and satellite services. These former customers are moving to New Media Platforms like Netflix and Hulu where technology allows them to view content "On Demand." Players Network's NexGenTV Platform enables a multiplicity of revenue streams: Advertising (without the ability to fast-forward); Licensing; Pay-Per-View Premium Content; Subscriptions; Bounties paid by Advertisers and Marketing Partners; Transactions; Merchandising; Membership, "Rent" from Insiders; and Professional Production, Distribution and Marketing Services. The key to success of any Television Network, Website or Social Community is traffic that generates viewers, subscribers and members. Our strategy of partnering with Lifestyle Businesses, Brands and Celebrities that have an existing audience but do not have a comprehensive Media Plan, allows us to launch multiple Branded Channel Destinations with accessible loyal audiences already predisposed to becoming viewers, subscribers and members accessing content on demand. Facilitated by our proprietary Enterprise Platform, Subscribers and Members can view basic and premium videos, then socially connect with the experts and celebrities in the videos they just watched - buy discounted Lifestyle Merchandise, search schedules of Live Events, play Games, get Deals, Read Blogs, and Upload their own Videos to enter Contests in whatever Lifestyle they're passionate about. The first official Channel launch will be in the second week of June on the NexGenTV Platform is - what else - the Las Vegas Lifestyles Channel, with Sub Channels ranging from Gambling and Vegas Shows, to Outdoor and Dinning. Visitors can connect socially to our "Vegas Insiders" who can give poker lessons, get line passes to their favorite nightclubs, provide deals and discounts on Vegas Shows, Dining, Nightlife, VIP Experiences, Attractions, or any other Vegas Category our Insiders personify. The focus will be on Vegas content that has "Glocal" appeal (Local Content with Global interest). Las Vegas is the third strongest "Glocal" destination in the world, which benefits this multi-purpose content, as it will allow the sale of both local and international advertising. "Vegas On Demand" on the NexGenTV Platform is our business template to demonstrate PNTV's ability to launch any Lifestyle Brand, Business and Celebrity Channel Destination. This may be accomplished as a PNTV-owned channel, a joint venture partnership with Lifestyle Brands, Businesses and Celebrities, or by licensing and servicing our Platform as a provider. The deployment of our NexGenTV Platform is the most substantial achievement, and the most important milestone in our company's history for many reasons including: -Our NexGenTV Platform is a substantial corporate asset. The Intellectual Property allows us to monetize content for ourselves, and for Lifestyle Brand partners / clients without dependence on third party platforms. -Our NexGenTV Platform allows Players Network to transition from a low-revenue-generating, development stage company, to a fully operational company deriving revenue from Technology, Production, Distribution, Commerce, Marketing, Support Services and additional silos. -Increases the company's assets with wholly-owned networks, and co-ownership of New Media brands. To enable our growth, we have increased our authorized shares insuring we have the securities needed to execute our aggressive business plan. Additionally I have recruited media savvy, highly qualified management, consultants and Board Members to launch, market and proliferate our NexGenTV Platform. Among them are Jim Bates and Barry Hall. Jim has been on Senior Management Teams for ten major Cable Networks including ESPN, The Golf Channel and HRTV. Barry has served as CFO for four public companies in the telecommunications sector including taking EarthLink public as their CFO. Barry and Jim have rounded off the team with renowned television producer Michael Berk, who is our Chief Creative Officer and Michael Pratter as our Director of Business Affairs. We have overcome our Act Two obstacles to build NexGenTV, a State-of-the-Art, scalable Enterprise Platform that will allow us to execute our business plan, and realize the full potential of Players Network. Every internal discussion always starts with the question, "What is in the best interest of our shareholders " That is what has kept us moving forward, and presented us, and you, with the great opportunity we have ahead of us today. The plans laid out in this letter are only the beginning. Please email us at [email protected] and provide us with your name, email address and phone number and we will keep you informed as we move forward. If you would like to speak with me directly, please specify that in your email and I will be more than happy to do so. Success is a matter of timing. Players Network has always been an innovative first mover, but often ahead of our time. This time, however, thanks to consumer acceptance, and demand for multi-purpose, New Media technology, the timing could not be more ideal for PNTV to launch its innovative Digital Platform combining targeted Content Distribution, Social Networking and Commerce. Everyone who has already scene what we built, has said "Wow the company has really re-invented itself," I would say that we have evolved. It is truly exciting to be not only apart of this next generation of media consumption, but be setting a new standard. Once again, thank you for your support and weathering this development period along with us. I can't promise you we'll become the next Netflix or Facebook, but I can promise you that after overcoming so many obstacles, I am not going to quit, and we will emerge victorious. Sincerely Mark Bradley Founder and CEO Player Network About Players Network , Inc. Players Network is a fully reporting public company and producer and distributor of video content for Branded Digital Lifestyle Networks that utilize the company's Proprietary Enterprise Web Platform. Players Network's original "Vegas On Demand" Channel is distributed in over 24,000,000 television homes over Comcast, DirecTV, AT&T, Verizon and Dish Network, and worldwide on its own internet channel destination, as well as on Hulu, Blinkx, Sling Media, Google, YouTube and Yahoo Video; and for DVD Home Video, mobile platforms, and through worldwide television Syndication. For further information please contact Leslie Thomas at 702.734.3457 and visit www.PlayersNetwork.com. Statement under the Private Securities Litigation Reform Act: With the exception of the historical information contained in this Release, the matters described herein contain forward-looking statements that involve risk and uncertainties that may individually or mutually impact the matters herein described, including but not limited to: the ability of the Company to increase revenues in the future due to the developing and unpredictable markets for its products, the ability to achieve a positive cash flow, the ability to obtain orders for or install its products, the ability to obtain new customers and the ability to continue to commercialize its products, which could cause actual results or revenues to differ materially from those contemplated by these statements. SOURCE Players Network Associated Documentation:Link to submission on http://www.eteligis.comPNTV_5-17-13_SMU_Revs_ETL.docx [ Back To TMCnet.com's Homepage ]