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Re-Mind Partnering with TubeMogul for Programmatic Buying of Video AdsMay 17, 2013 (Close-Up Media via COMTEX) -- Re-Mind, a digital media agency in France, on May 14 announced a partnership with TubeMogul. According to a release, the agency will leverage TubeMogul as its default option for programmatic buying of video ads. The company said that the partnership comes on the heels of TubeMogul's announcement that it is now integrated with one of France's video marketplaces. France is also seeing rapid growth in brand marketers interested in programmatic buying. Built to meet the specific goals of brand advertisers, TubeMogul's platform gives Re-Mind total control over the exact audiences that are seeing an ad at all times, with real-time data to inform media strategy and optimization. Each ad unit is customizable, with options to add interactive elements. In addition, Re-Mind's clients will also be able to leverage BrandSights, TubeMogul's tool for precisely measuring lift in message association, purchase intent and more. "When it comes to our clients, branding goals are paramount, making TubeMogul's first-class platform a great partner. We look forward to pushing the boundaries of what is possible in programmatic branding, with a fully transparent partner on the edge of AdExchange technology" said Benjamin Grumbach, Re-Mind Managing Director and Partner. Franck Farrugia, Re-Mind's founder & CEO, adds: "From today, thanks to TubeMogul, we'll be able to combine brand and performance objectives, through premium video ads, enriched by first party data with as many scenarios we need." "There is huge opportunity for programmatic buying in France where many of the country's top publishers are on board with the private exchange model," explained Marc Galens, VP International at TubeMogul. "We are pleased to partner with Re-Mind to continue this transformation." TubeMogul is a provider of in programmatic brand marketing. ((Comments on this story may be sent to [email protected])) |