[May 17, 2013] Boku Teams with Swisscom to Offer Mobile Payments Tweet May 17, 2013 (Close-Up Media via COMTEX) -- Boku, Inc., a provider of online mobile payments, announced a carrier billing partnership with Swisscom with a connection to the MNO's direct billing API. According to a release, this agreement will bring direct-to-bill mobile operator billing as a payment option to more than 6 million customers, covering more than 60 percent of Switzerland's mobile market. Through this integration, online merchants will generate increased revenue by attracting new consumers who were previously unable to pay and from consumers who find mobile the most convenient way to pay online. When making purchases from their favorite online merchants, consumers will benefit from a convenient and secure payment experience that is accessible to all Swisscom mobile subscribers. Consumers simply enter their mobile phone number at checkout and receive a PIN number which can then be entered into the payment panel to confirm the payment with the charges appearing on their wireless bill. The direct billing API supports: -Desktop web, mobile in-app, and mobile web 1-tap payments -An efficient user authentication process that delivers increased conversion for merchants -Accurate and timely notification of billing errors impacting purchase (e.g. insufficient funds), giving consumers greater transparency -Continuous pricing, enabling merchants to offer a wider range of price points James Patmore, Senior Vice President at Boku, said: "Swisscom is an incredibly strong partner in Switzerland based not only on their market share but also their commitment to their partners and their customers. Their direct billing API will allow Boku to deliver a bank-grade carrier billing experience to the vast majority of Switzerland's mobile users in one fell swoop; that's a tremendous value for Boku and for Swiss mobile subscribers." More information: www.Boku.com ((Comments on this story may be sent to [email protected])) [ Back To TMCnet.com's Homepage ]