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China,United States : Retail Game-changer Powered By Motorola Solutions [TendersInfo (India)](TendersInfo (India) Via Acquire Media NewsEdge) With increased popularity of smart phones and portal terminals, the mobile internet is offering retailers a brand new marketing perspective. In order to interact with customers via omni-channels, many traditional retailers are focusing on new marketing methods such as O2O (online-to-offline), in order to achieve a breakthrough in their business model. Recently, Yintai Group, a renowned chain department store in China signed an agreement with Motorola Solutions, for the use of advanced wireless technology as well as automatic detection and identification functions. These capabilities are integrated with the O2O application system from Beijing Inftail Technology Co.ltd, a member of Motorola Solutions PartnerEmpower community. Customers of Yintai Group can get a seamless shopping experience with relevant messages delivered in a timely way between brick-and-mortar and online storefronts. As the shopper experience is everything, the approach adopted by Yintai Group can effectively turn browsing into buying, and ultimately turn customers into brand advocates for the retailer. The first phase of the project is already in current operation. at Hangzhou West Lake Cultural Plaza is among pioneering retailers that use technology to connect with shoppers. The deployed wireless network is required for covering 6 floors worth of about 40,000 , and guaranteed seamless wireless coverage even during peak times. This also means coverage that crosses thick interlayers between individual shops, with the network staying resilient and secure enough to perfectly meet the special demands for a large-scale shopping environment. Leveraging its track record in the retail industry, Motorola Solutions WiNG5 distributed intelligent wireless network architecture permits direct communications between the access points and easily finds the best routing path even under the conditions of heavy network loads; and, and the completes separate transmissions through the shortest path with no traffic bottlenecks and other latency issues. Motorola Solutions helped Yintai Group implement a wireless network solution consisting of RFS7000 wireless switches; dual frequency multi-modal wireless access points (AP622) as well as the industry leading wireless monitoring system, AirDefense. AirDefense can also identify users location through RTLS (Real Time Location Service), assisting Yintai Group to learn about consumers shopping behaviors and habits. Together with no blind spots , automatic sensing through high-performance wireless access points, the location-aware function in RTLS facilitates the sending of considerate greetings to the customers once they enter the store, and the customers receiving discount information relevant to specific departments within the store, thereby increasing the time and spend by customers within the store. (c) 2013 Euclid Infotech Pvt. Ltd. Provided by Syndigate.info an Albawaba.com company |