[May 13, 2013] ASICS America Rolls Out to the Dynamic Training Category Tweet May 13, 2013 (Close-Up Media via COMTEX) -- ASICS announced it is now expanding its appeal outside of running with a collection of products designed specifically for athletes' training needs. According to a release, ASICS America introduces its new line of footwear, apparel and accessories created specifically for the athletic training market with a national advertising and integrated marketing campaign built around the concept of "Next": the moment when an athlete pushes their limits to achieve their goal and immediately focuses on the next challenge. "The extensive ASICS training collection demonstrates our commitment to a rapidly growing category, offering a full range of everything from the studio to hard core training. Furthermore, it reinforces our dedication to providing athletes with the best tools they need to advance in their sporting goals," said ASICS America Director of Marketing, Shannon Scott. "The accompanying marketing campaign, titled 'Next,' points to the continuing evolution of ASICS as a brand while reinforcing its core message of continuous improvement." Products in the new ASICS training collection are designed to withstand the strenuous and repetitive nature of training routines. All items in the collection offer the mix of high design, technology and performance to help athletes move ahead to their next training challenge, whether it's at the gym or studio, running path or track, the Company said. A new high-energy TV spot will run during national broadcast sports programming, including the NBA playoffs on ESPN and Turner networks. In the "Next" commercial, a variety of ASICS Elite Athletes advance through their training moves while wearing the new collection. Olympian Lolo Jones flies across asphalt tethered to a parachute, while Olympic decathlon medalist Bryan Clay wields a hammer for strength training. Shot put competitor Russ Winger conquers the free weights and new ASICS athlete, performance-training aficionado, Rosario Rios-Aguilar, commands the rings. All athletes push their training efforts to the next level, accompanied by the catchy folk tune, "What's Next," written by advertising creative director KT Thayer. More information: www.asics.com ((Comments on this story may be sent to [email protected])) [ Back To TMCnet.com's Homepage ]