[May 09, 2013]

inVNT Wins 2013 Ex Award

inVNT, a global brand communications agency that creates and produces experiences for some of the world's largest companies and trade associations, announced today that it was awarded Event Marketer's Best Press/Media Event at the Ex Awards ceremony in Chicago. inVNT won for its work with OnStar® for the launch of the "Family Link" application in March 2012.

According to Event Marketer, the Ex Awards, founded in 2002, have become the world's most sought-after trophy for experiential marketing excellence. Each category's top Ex Award, as well as Gold and Silver Award winners, were announced live on May 6 in Chicago at the annual Ex Awards gala which, along with inVNT team members, was attended by more than 600 of the world's most recognizable event marketers. This year's Ex Awards drew more than 800 entries from around the globe, across 31 categories.

"The OnStar Family Link press experience is a great example of how inVNT challenges norms, expectations, mindsets and even the market in order to change the way people think, feel, behave and perform. It was a unique, memorable, totally immersive press conference, unlike anything the journalists who attended had ever experienced," said Scott Cullather, global managing partner for inVNT. "That's why it had such an impact. Being recognized as a key player in the industry is a testament to our tribe's incredible execution, work thic and our ongoing commitment to challenge our clients to go beyond the status quo."

inVNT was recognized for its work with OnStar to debut its new Family Link technology, a service that allows family members to stay connected when driving an OnStar-equipped vehicle. inVNT's collaboration with OnStar on the Family Link press event resulted in an authentically branded, immersive experience, demonstrating how families can use OnStar to enhance their lives and gain peace of mind through connectivity and convergent technologies. The naturalistic atmosphere of the event was an integral part of what made the introduction of Family Link so compelling and effective.

About inVNT

inVNT is a global brand communications agency that collaborates with brands and organizations to create remarkable moments that stir emotions, challenge convention, mindsets, competitors and the market. Clients include PepsiCo, Merck, MetLife, General Motors, Subway and trade associations such as the Outdoor Advertising Association of America (OAAA) and the Society for Human Resource Management (SHRM). With a global reach, inVNT works to launch products, build brand allegiance and relations, create demand and align organizations with target audiences. inVNT's offices are strategically located in New York, London, Washington, D.C., San Francisco and Detroit.

For more information, visit www.invnt.com.

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