[May 09, 2013] CyrusOne Named Marketer of the Year by Business Marketing Association Tweet May 09, 2013 (Close-Up Media via COMTEX) -- Global data center services provider CyrusOne recently received a "Marketer of the Year" award from the Business Marketing Association (BMA) in the category of B2B Marketing Campaign of the Year. The award, which the BMA presented in partnership with the Phoenix Business Journal, was announced April 25 at the Arizona Historical Society. CyrusOne's marketing campaign, "Expanding Brand and Leads," focused on quickly scaling its branding outreach and inbound marketing efforts while maintaining spending at an efficient level. Together with CyrusOne's marketing partner, KEO Marketing Inc, the marketing team developed the B2B marketing strategies and fully integrated marketing efforts designed to expand online visibility for prospective CyrusOne customers and deliver the most number of qualified sales leads within a targeted cost of acquisition range. As a result, overall leads increased more than 70 percent across all channels, including a 160 percent increase from Natural Search and 100 percent from Pay-Per-Click, the Company noted. "This award is a direct reflection on the quality of the team we've developed internally and through our agency partnerships and it validates the focus, drive, and excellence of the team members to deliver results that directly translate to our company's growth," said Scott Brueggeman, chief marketing officer of CyrusOne. "Reaching potential customers with the right information at the appropriate time in the buying cycle is a key success factor as we build on our position as the preferred data center provider to the global Fortune 1000 companies." CyrusOne specializes in enterprise-class, carrier-neutral data center properties. More Information: www.cyrusone.com ((Comments on this story may be sent to [email protected])) [ Back To TMCnet.com's Homepage ]