[May 08, 2013] MediaTek Introduces New Integrated Platform for Entry Smartphones Tweet May 08, 2013 (Close-Up Media via COMTEX) -- MediaTek, a fabless semiconductor company for wireless communications and digital multimedia solutions, announced the launch of its next-generation, dual-core smartphone platform-- the MT6572. According to a release, MediaTek's MT6572 is a dual-core SoC with integrated Wi-Fi, FM, GPS and Bluetooth functions targeted at the entry segment and also enables a 4-layer PCB design. This cost-optimized, system-level design affects the e-BOM cost, the product development and the time to market. The new MT6572 integrates a power-efficient dual-core Cortex-A7 CPU sub-system with speeds up to 1.2GHz in the 28nm process technology. The mobile market continues the accelerated pace of transitioning to smartphones, with quarterly shipments already exceeding features phones. The new MT6572 also integrates MediaTek's multi-mode Rel. 8 HSPA+/TD-SCDMA modem, 3D Graphics, support for up to HD 720p video playback and record, 5MP camera and up to qHD (960x540) displays. Supporting the picture quality technologies (MiraVision) inherited from MediaTek's experience in the Digital TV market, the MT6572 delivers a solution that offers the finest visual quality and outstanding user experience desired by high-end smartphone owners. "Smartphone adoption is rising across the globe as the price of entry-level smartphones continues to fall. By simplifying system design, MediaTek is a key driver of this trend," said Linley Gwennap, principal analyst of The Linley Group. "MediaTek's new dual-core smartphone platform brings features and performance that were recently associated with premium smartphones to mainstream devices. This product will accelerate the shift to dual-core processors in entry-level smartphones." Jeffrey Ju, GM of the smartphone business unit at MediaTek, said, "MediaTek will continue to pioneer the democratization of smartphones and will re-define the entry smartphone landscape with the launch of the MT6572. As smartphones move to a baseline of dual-core processing and with worldwide operators looking to reduce device subsidies, enabling high-performance, multi-core platforms with easy-to-adopt reference designs will be key to enable our customers to rapidly address the fast-moving mobile market opportunity. The launch of the MT6572 will further expand MediaTek's highly-differentiated product portfolio and allow our partners to offer a complete range of smartphones targeting all segments." More information: www.mediatek.com ((Comments on this story may be sent to [email protected])) [ Back To TMCnet.com's Homepage ]