[May 07, 2013]

Anametrix and 22squared Partner for Marketing Analytics Domination

Anametrix today announced its partnership with 22squared, the fifth-largest, full-service, independent advertising agency in the U.S. The agency will use the Anametrix cloud-based, real-time marketing analytics platform to optimize results reporting and increase return on marketing investment (ROMI) for its clients, a roster of iconic brands that includes American Standard, Baskin-Robbins, Buffalo Wild Wings, Publix, Shoe Carnival and Southeast Toyota Distributors.

NEWS HIGHLIGHTS

• 22squared adds the Anametrix platform to the robust product offerings of its Performance Solutions team, a group that specializes in user experience, analytics and product development. By white-labeling the Anametrix solution as part of its patented 22view? product line, 22squared will now be able to provide a scalable data solution with an easy web interface to drive more custom reporting and insights and bring broader analytics solutions to its clients, from cross-device insights to predictive modeling.
• The Anametrix platform enables 22squared's entire team of analysts to connect in real time with myriad data sources - Google Analytics, Google AdWords, Media Mind, DoubleClick (News - Alert) for Publishers, Media Ocean, POS (point-of-sale) and social media streams - and reveal insights from the analysis much faster than before. These ad hoc analyses can show hidden correlations, refine audience segmentation and enable campaign adjustments to be made early enough to measurably improve results.
• Southeast Toyota Distributors will be the first 22squared client to share custom, campaign-reporting dashboards, which deliver real-time results with greater transparency.
• In addition to improving arketing campaigns, the Anametrix platform will help 22squared provide more value to clients by automating many time-consuming and manual reporting processes so that more account time can be spent on strategy and less on administration.
• The Anametrix platform transforms big data into actionable insights for right-time marketing. The robust cloud solution manages everything from backend data aggregation and analytics to data-visualization on easy-to-use mobile or web UI to deliver a holistic view of the effectiveness of paid, owned and earned media (POEM) campaigns.

Tracy B. YoungLincoln, SVP, Performance Solutions of 22squared
"As our Performance Solutions practice has evolved to include clients like Southeast Toyota Distributors and Shoe Carnival, so have our client requests across the wide spectrum of big data. With Anametrix, we found a partner with expertise, experience and a long history in analytics and data visualizations, which means we can focus on uncovering more correlations and driving consumer activation and innovation for our clients."

Pelin Thorogood, CEO of Anametrix
"Digital agencies were among the first to understand the competitive advantage the Anametrix marketing analytics platform can deliver in terms of increasing profitability and growth opportunities on current accounts and winning new ones. Anametrix, a 2013 Gartner (News - Alert) Cool Vendor in Data-Driven Marketing, is proud to add 22squared, a prestigious and innovative integrated-marketing agency, to our client roster and we look forward to helping the agency enhance its analytics reporting to help drive clients' businesses."

ABOUT ANAMETRIX

Anametrix transforms businesses with marketing analytics. We collect, analyze and make sense out of data across all marketing channels in real time to enable marketers to discover new truths about customers, prospects and the market at large. Anametrix delivers 360-degree visibility into business data to uncover new trends and hidden correlations, explore new relationships and deliver a bigger and more predictable impact on revenue. Founded in 2010 by the trailblazing web analytics team behind WebSideStory, Anametrix has headquarters in San Diego, Calif. For more information, visit www.anametrix.com, Twitter, LinkedIn, Facebook, Google+ and our blog.

ABOUT 22SQUARED

22squared creates exponential ideas for exponential results because who wouldn't want to add "squared" to their reach, advocacy or sales We are the fifth largest independent agency in the country and we create big brand ideas for Baskin-Robbins, Buffalo Wild Wings, The Costa Rica Tourism Board, Florida's Natural Growers, Publix Super Markets, Inc., Shoe Carnival, Southeast Toyota Distributors, and other iconic brands to spark conversation in the public at large and turn customers into advocates. How else could a 90-year-old shop reinvent itself and be awarded iMedia's 2011 Best Agency for Social Media Visit 22squared.com to learn more.

Anametrix is a trademark of Anametrix. Other company and product names are trademarks of their respective owners.

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