TMCnet News
Gartner Recognises Flytxt As a 'Cool Vendor in Emerging Markets, 2013'(AllAfrica Via Acquire Media NewsEdge) Flytxt, the provider of Big Data analytics powered revenue and customer experience management solutions for Carrier Service Providers (CSPs), today announced that it has been included in the list of "Cool Vendors" in Gartner's report "Cool Vendors in Emerging Markets, 2013". According to Gartner, "Cool vendors are vendors that have captured Gartner's interest during the past year because they offer innovative or intriguing technologies or solutions. In this research, we highlight vendors that have an impact specifically on emerging markets." Flytxt made its foray into Africa with yuMobile in 2011. Today, Flytxt has over 23 CSPs as clients across Africa. These include Zantel Tanzania, Warid Uganda and Warid Congo. Speaking on the occasion, Flytxt CEO - Dr. Vinod Vasudevan said, "We are pleased to be recognized by Gartner for our unique focus on generating more than 10 percent economic value from operator data by leveraging Big Data Analytics as well as for our proven and highly adopted revenue sharing model in emerging telecom markets". Abhay Doshi - VP, Product and Marketing, Flytxt, while expressing satisfaction over getting included in 'Cool Vendors' list commented, "We have many strong use cases in the highly competitive prepaid markets demonstrating our value proposition of enabling high impact marketing campaigns for increasing ARPU, reducing churn and increasing customer loyalty." He also added "These use cases would help us in gaining significant traction in other emerging and developed markets as well." Flytxt has already deployed their platforms in many leading and progressive mobile operators in Asia and Africa serving more than 400 million subscribers and has generated more than $250 million as incremental revenue for operators till now. The company recently announced the launch of 'first of its kind' operator anchored mobile ad market place in Bangladesh. Operators can significantly benefit from Flytxt by deriving economic value from their inherent assets and elevate the customer experience many folds. The firm brings the latest technology to the African market to usher in a new era of customer experience management where subscribers are able to receive meaningful, timely, contextual and intuitive communication that increase their customer satisfaction on a given network. Flytxt's unique key performance indicator based revenue share model allows its clients to enter into a partnership with clear return on investment visibility. Copyright CIO East Africa. Distributed by AllAfrica Global Media (allAfrica.com). |