[May 06, 2013] GrayHair Software to Add Global Address Quality Service Tweet May 06, 2013 (Close-Up Media via COMTEX) -- GrayHair Software, Inc., a provider of services for business mailers, announced that it is adding a Global Address Quality service to its new Global Solutions package. According to a release, the Global AQ application is part of GrayHair's mailing service platform, SelectSolutions, which provides on-demand access to mission critical needs for business mailers. The application uses full postal code databases taken directly from the postal authority in each country allowing mailers the benefits of improved deliverability and lower costs. For those companies looking to reduce their global footprints, these enhanced address hygiene techniques reduce the waste associated with returned mail. "As the definitive leader in address hygiene services for domestic mailers, this was a natural move into the international area," said GrayHair's Vice President of Product Management and Marketing, Raymond Chin. "As more and more of our current clients expect a higher ROI from their international mailings, they need to know that a usually high-cost mailpiece is being delivered to the right person and getting the right response." GrayHair adds this solution to its Global Mail Services offerings that includes Global Hybrid Mail services. "Global AQ will give international mailers the ability to turn their address data into new decisions to reach their targets. If an address is identified as undeliverable, alternative channels can be initiated," said Dylan Purse, Director of Solution Strategies for GrayHair Software. "The ability to manage this constantly fluctuating data and transform it into actions that will enhance the effectiveness of a global campaign is one step that marketers need to now take." ((Comments on this story may be sent to [email protected])) [ Back To TMCnet.com's Homepage ]