[May 02, 2013] Nice Systems launches customer engagement analytics platform Tweet May 02, 2013 (Datamonitor via COMTEX) -- Nice Systems Ltd, a provider of software solutions, has launched its customer engagement analytics platform. According to the company, the platform allows organizations to capture and analyze Big Data generated by cross-channel customer engagement and map the entire customer journey. The NICE Customer Engagement Analytics platform delivers a picture of the customer journey, both at the individual level by various groups and segments, and at the entire customer base level, the company said. The features of the advanced technologies include: Multi-channel collection of Big Data; Analyzing Big Data; and Operationalizing Big Data. The first solution to be launched on the Customer Engagement Analytics platform is Call Volume Reduction, while additional solutions, such as sales optimization and voice of the customer are expected for release in the near future, the company reported. "Every customer journey provides a wealth of information about the individual and the service organization that can be harnessed for better business results," said Yochai Rozenblat, President of the NICE Customer Interactions Group. http://www.datamonitor.com Republication or redistribution, including by framing or similar means, is expressly prohibited without prior written consent. Datamonitor shall not be liable for errors or delays in the content, or for any actions taken in reliance thereon [ Back To TMCnet.com's Homepage ]