[May 02, 2013] Two-Thirds of United Kingdom Smartphone Panelists Used Their Mobile Devices for On-the-Go Commerce in March Tweet COLUMBIA, Maryland, May 02, 2013 (PR Newswire Europe via COMTEX) -- -- U.K. leads U.S., France, and Germany for mobile commerce -- Use of mobile commerce apps in March exceeds that of Christmas shopping season COLUMBIA, Maryland, May 2, 2013 /PRNewswire/ -- Mobile commerce apps are used by a greater share of U.K. smartphone panelists-66.8 percent; for more time-134.8 minutes/month; and in more sessions-54.5 a month; than the Arbitron Mobile panelists in the U.S., France, and Germany. Mobile Commerce App Usage United Kingdom versus U.S. and Europe March 2013 Opt-In Panel of Persons 18+ % Minutes/ Sessions/ Panel Month Month ----- -------- --------- United Kingdom 66.8% 134.8 54.5 -------- ---- ----- ---- United States 55.9% 91.0 30.8 ------- ---- ---- ---- Germany 57.6% 74.3 32.1 ------- ---- ---- ---- France 52.5% 56.1 23.9 ------ ---- ---- ---- Arbitron Mobile Trends Panels(TM) Services eBay is the leading mobile commerce app in the United Kingdom smartphone panel, used by 44 percent of panelists in March. The eBay app users spent nearly two and half hours with the app in an average of more than 50 sessions in the month. Top 5 Mobile Commerce Apps United Kingdom March 2013 Opt-In Panel of Persons 18+ % Minutes/ Sessions/ Panel Month Month ----- -------- --------- eBay 43.8% 144.1 52.1 ---- ---- ----- ---- Amazon Mobile 16.0% 29.1 9.5 ------- ---- ---- --- Groupon 10.5% 15.8 9.0 ------- ---- ---- --- Nectar 10.1% 9.7 13.7 ------ ---- --- ---- Maximiles 8.9% 9.3 9.7 --------- --- --- --- Arbitron Mobile Trends Panels(TM) Services Use of mobile commerce apps in the U.K. smartphone panel doesn't follow the typical seasonality of brick and mortar commerce, which peaks sharply in December. App use declined slightly through December and the first two months of 2013, before rebounding to a six-month peak in March. Mobile Commerce App Usage United Kingdom March 2013 Opt-In Panel of Persons 18+ Oct Nov Dec Jan Feb Mar 2012 2012 2012 2013 2013 2013 ---- ---- ---- ---- ---- ---- User % 61.6% 60.4% 59.6% 59.8% 58.9% 66.8% ------ ---- ---- ---- ---- ---- ---- Minutes/ Month 124.1 129.0 98.1 112.0 125.0 134.8 -------- ----- ----- ---- ----- ----- ----- Sessions/ Month 52.4 52.7 41.8 45.8 51.5 54.5 --------- ---- ---- ---- ---- ---- ---- Arbitron Mobile Trends Panels(TM) Services About Arbitron Mobile Arbitron Mobile Oy, a wholly owned subsidiary of Arbitron Inc., uses a proprietary, on-device software meter to provide marketers, the media, content providers, app developers, and wireless access suppliers with information on how mobile consumers use apps, surf the web, engage in social media, participate in e-commerce, and employ their devices to communicate. For more information, contact: [email protected] [mailto:[email protected]] or visit the Arbitron Mobile website [http://www.arbitronmobile.com/]. Available insights into the behavior of smartphone users in the Arbitron Mobile panels are included in previous releases regarding social media use [http://www.zokem.com/2013/03/prime-time-is-peak-time-for-mobile-gaming-and-social-media/], mobile VoIP use [http://www.zokem.com/2013/02/japan-leads-for-mobile-voip-use-among-seven-arbitron-smartphone-panels-in-north-america-europe-and-asia/], and mobile data consumption [http://www.zokem.com/2013/03/wi-fi-is-the-data-beast-of-burden-among-smartphone-panelists/]. About Arbitron Arbitron Inc. is an international media and marketing research firm serving the media-radio, television, cable and out-of-home; the mobile industry; as well as advertising agencies and advertisers around the world. CONTACT: Kim Myers, Arbitron Inc., +1-410-312-8500, [email protected] [ Back To TMCnet.com's Homepage ]