[May 02, 2013] Mocapay Releases White Paper on Mobile Payment Security Tweet May 02, 2013 (Close-Up Media via COMTEX) -- Mocapay, a mobile commerce and mobile marketing solution provider, recently released a mobile security white paper, which provides merchants and customers with information to help develop mobile programs that are not only effective but also secure. According to a release, the White Paper (Mobile Security: What's the Risk ) documents the evolution and latest mobile payment developments that are changing how customers pay for merchandise using mobile devices. It also outlines what they need to know about the security of their customers' personal financial information. The White Paper addresses how mobile payments are transforming the retail transaction process, where, in 2012 alone, the use of smartphone devices grew from 66 percent to 74 percent. Mocapay outlines the benefits of mobile payment growth in retail industries including increased audience reach, competitive market advantages and greater ability to reach customers anytime, anywhere. In addition, the Company noted: The heart of the report demonstrates the importance of merchants selecting the right platform and means to provide mobile payment options to customers (e.g. gift cards, coupons, loyalty cards) that safely and securely manage and utilize consumers' financial information. "The race is on. Merchants and brands are rapidly adopting mobile to reach customers in their preferred form of media," says Doug Dwyre, CEO of Mocapay. "Companies who adopt mobile marketing need to understand how customers' personal identification information (PII) is being used and stored so they protect themselves." Reaching customers via mobile allows merchants to share meaningful and relevant messages with consumers (e.g. new products, seasonal promotions), provide rewards, and simplify the payment process. However, Mocapay stresses that is it important to maintain consumer confidence and trust in merchant mobile applications and encourages merchants to understand the technology behind how customer information is collected, stored, used and shared to make intelligent decisions about mobilizing their brand. Mocapay's detailed analysis of the evolution and safety of mobile payments positions them as a top competitor in today's mobile marketing initiatives. Capitalizing on the high adoption, usage and proliferation of smartphones across the world, companies like Mocapay have developed a conscientious effort to educate merchants about the science behind mobile payment. Mocapay is a mobile platform for merchants that offers an integrated marketing and sales solution. More Information: www.mocapay.com ((Comments on this story may be sent to [email protected])) [ Back To TMCnet.com's Homepage ]