TMCnet News
New Video Explores Breakthrough in Multiscreen EncodingSCOTTSDALE, Ariz. --(Business Wire)-- The ways in which the mounting encoding challenges of the multiscreen marketplace can be addressed through the ground-breaking video compression capabilities of Ericsson's (News - Alert) new AVP 4000 encoding platform have been brought to light in a new video jointly produced by Multimedia Research Group and ScreenPlays Magazine. In a discussion moderated by ScreenPlays editor Fred Dawson, Dr. Giles Wilson, Head of TV Compression Business at Ericsson, and MRG senior analyst Michelle Abraham explore the global market trends that are driving demand for greater efficiency and flexibility in next-generation encoding systems. Dr. Wilson explains how Ericsson has met this demand with production of a purpose-built video chip that delivers programmable flexibility while achieving the performance expected in a hardware-based encoding platform. Service providers who are trying to better understand the impact the outpouring of ever more consumer devices and changing HD and encoding standards will have n their video compression requirements will find the video discussion provides a clear summary of the challenges ahead and what can be done to meet them in the most cost-effective way possible. They will learn why the introduction of the AVP 4000 represents a singular moment of transformation in compression technology, where they no longer have to choose between high performance and the flexibility to evolve their encoding infrastructures as conditions change. The video is now available for viewing at the following locations:
http://www.screenplaysmag.com For more information about Ericsson's AVP 4000 contact:
E-mail: [email protected] For more information about video production services provided by MRG and ScreenPlays contact:
Michael Murray |
