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Report reveals the most visible Lifestyle & Boutique Hotel sites, online(M2 PressWIRE Via Acquire Media NewsEdge) London -- Leading digital marketing agency, Greenlight, will unveil findings of exclusive research charting the most visible Boutique & Lifestyle Hotel websites, at this years international luxury hotel conference, Boutique Hotel Summit. It takes place on 22-23 May at the Montcalm Hotel, London. Commissioned by Boutique Hotels News, the report Boutique & Lifestyle Hotels, uncovers the most popular search terms consumers use when they go to Google UK to look for specialist accommodation in domestic, short haul and long haul destinations. Among others, popular generic search terms include Boutique cottages, Specialist hotels Unique hotels and Small luxury hotels. Destination-wise, Greenlights research indicates that besides London, New York and Paris, the UKs Lake District and Sao Paolo also feature among the consumers most sought after locations for boutique accommodation. Greenlights report also analyses which brands, retailers and review sites are most visible in both the Natural Search* and Paid Media** results and thus have the greatest share of the searchers consideration. Interestingly, over 50 per cent of the most visible websites ranked in Greenlights Integrated Search league table have no visibility in the organic listings, instead relying solely on visibility gained in the paid ad listings on Google, to attract the searchers attention. The report also assesses those players that have interacted well on Social Media networks. Hotel brands are noticeable for their absence. Piers Brown, founder of Boutique Hotel Summit, comments: "We are delighted to work with Greenlight to produce research focused solely on the boutique hotel sector. Boutique Hotel Summit was launched because we recognised the need for an event catering to this very specific niche in the hospitality industry, and now the boutique hotel sector has its own conference, we thought it deserved some bespoke research too. To some extent, the plethora of online marketing channels levels the playing field and allows boutique hotels to compete with the industry's bigger players. We know that some of them do a superb job with limited resources, and look forward to Greenlight's presentation which is sure to contain some takeaways for all our delegates." Chris Bland, client services director at Greenlight, will be presenting the full findings of the report, on Thursday 23 May at 15.00-15.30. The report will be made exclusive to delegates attending the summit and made available for download to non-attendees after the event. Notes to Editors: *Natural Search/Organic results - Listings in search engine results pages that appear because of their relevance to the search terms **Paid Media An Internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market Greenlights Lifestyle & Boutique Hotels report, commissioned by BoutiqueHotelNews.com, profiles search behaviour in this sector. It assesses which brands, websites and review sites are the most visible in Natural Search, Paid Media and Social Media and hence have the greatest share of consideration when UK-based searchers go to Google UK to look for lodgements. Full findings of the research will be made exclusively available to delegates at the 2013 Boutique Hotel Summit. Non-attendees will be able to download a copy of the report after the event. For further information about this report or to register your interest for your copy, please contact: Krishna Rao T: +44 (20) 3326 6232 E: [email protected] About Greenlight Greenlight is a leading independent digital marketing agency, providing Search and Social Media services. With over 100 blue-chip clients including Santander, Sky and ghd, Greenlight is a leader in the digital marketing space, and is recognized worldwide for its commitment to delivering record ROI for its clients and investing in the future. Greenlight is considered the premier thought leader in the sector publishing widely read industry reports, original research and speaking at trade events. Founded in 2001, Greenlight is headquartered in London, with offices in New York. www.greenlightdigital.com About Boutique Hotel Summit Boutique Hotel Summit is Europe's only b2b conference for the booming international boutique and lifestyle hotel sector. Both small independents and large multi-nationals are investing heavily to establish a presence in this exciting market and hotels tailored to this sector are opening at an ever-increasing rate, defying tough economic conditions. Discover what makes this vibrant sector of the hospitality industry tick and learn from the experts at Boutique Hotel Summit 2013. With a comprehensive seminar and networking programme and a stellar cast of international speakers, this is a truly un-missable conference. Sponsors for the event include HVS, The Montcalm Luxury Hotels, Concept Amenities, HotelSwaps, Luxury Hotels Collection, LivingSocial, Patrn Spirits International and Viaggi by Nestl. www.boutiquehotelsummit.com For more information, and for stand, speaker and sponsorship enquiries for the 2013 Boutique Hotel Summit, contact: Piers Brown E: [email protected] T: +44 (0)208 340 7989 ((M2 Communications disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.com on the world wide web. Inquiries to [email protected])). (c) 2013 M2 COMMUNICATIONS |