[April 30, 2013]

Discover Insights in Big Customer Data at Allegiance VoCFusion 2013

Learn how to uncover insights in customer data that will improve customer retention and increase loyalty at VoCFusion 2013 on May 14 to 17, 2013, at the Cosmopolitan Hotel in Las Vegas. Following a revealing keynote address by Nate Silver, best selling author and political forecaster, the 500+ attendees will hear from industry experts and real companies on how they gather and analyze customer data to make better business decisions.

Sponsored by Allegiance, Inc., a provider of VOCi (Voice of Customer Intelligence) technology and services, and Ipsos Loyalty, the customer and engagement research specialists, VoCFusion offers features more than 60 sessions, including keynote presentations, panel discussions, case study presentations, workshops, hands-on training and industry certifications from leaders in their fields.

VoCFusion 2013 speakers and presentations include:

• Nate Silver, Founder, fivethirtyeight.com: Powerful Prediction Through Data Analytics
• Carine Clark, President and CEO of Allegiance (News - Alert), Adam Edmunds, Founder of Allegiance: See the Future
• Kate Woodcock, VoC Expert, VMware: The Key to Global Program Success
• Bob Hayes, President, Business Over Broadway: Big Data: What it Really Means for VoC and Customer Experience Professionals
• Matt McNerney, President, Ipsos Loyalty: What is the Wallet Allocation Rule
• Cole Nussbaummer, Manager Google (News - Alert) Analytics Team, Google: Story Telling with Data Visualization
• Barbara Porter, Executive Director, Ernst & Young: Using Customer and Employee Loyalty to Create Sustainable Growth
• Bruce Temkin, Managing Partner, Temkin Group: Customer Experience, What's Next
• Rulon Gardner, Olympic bronze and silver medallist: Never Give Up

"This year's event promises to be the largest VoC event in the world. VoCFusion combines inspiration with practical advice on how to put customer feedback to work to quickly improve decision making at every level," said Allegiance CEO Carine Clark. "Everyone involve in customer retention, from Voice of Customer and customer experience professionals, to customer service and marketing, will gain knowledge and best practices they can implement immediately to improve the customer experience."

VoCFusion is sponsored by Allegiance, Ipsos Loyalty, Ernst & Young, OnePoint Global, Waypoint, CCS, Clarabridge (News - Alert), Strativity, CRMXChange, Quirks, and Survey Magazine.

Registration and Information: To register for VoCFusion 2013, to find out more about this year's speakers, and to see the conference agenda, please visit http://www.VOCFusion.com.

Allegiance Supporting Resources

1. Allegiance press room <http://www.allegiance.com/news/press.php>
2. Voice of the Customer Blog <http://blog.allegiance.com>
3. Become a Fan of Allegiance on Facebook<http://www.facebook.com/pages/South-Jordan-UT/Allegiance-Inc/87289901462>
4. Follow Allegiance on Twitter <http://twitter.com/allegiancetweet>
5. Allegiance customer success stories and white papers <http://www.allegiance.com/resources/document-library.php>

About Allegiance, Inc.
Allegiance, Inc. helps companies translate customer insights into actionable business intelligence. Using Voice of Customer intelligence (VOCi™), Allegiance combines any form of Voice of the Customer (VOC) data with any operational data (CRM, financial, etc.) to create actionable customer intelligence delivered in the cloud. Allegiance multi-channel, 360 degree feedback collection includes ad-hoc, transaction, relationship, and customer experience surveys, solicited feedback through Web sites and phone, and unsolicited, unstructured feedback from social media. Allegiance ranked No. 5 on the Inc. 500 list of fastest-growing private software companies in 2009, and was named a "Top 10" by Software 500 in 2010. For more information about Allegiance, visit http://www.allegiance.com.

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