[April 25, 2013]

Less Than 5% of Global Firms Have Internal Mobile Strategy Teams, Say IDC and Netbiscuits

Netbiscuits (News - Alert), the global leader in software solutions for adaptive web experiences, today launched a whitepaper commissioned from IDC entitled "Best Practice for Mobility Centres of Excellence." With 98% of future IT growth predicted to come from IDC's 3^rd IT platform of emerging and confluent technologies, enterprises today are preparing for a world dominated by mobile devices, cloud services and increasing customer engagement driven by mobility. In this context, mobility centres of excellence within organisations are emerging as an effective way to manage the 3^rd IT Platform transition.

"We estimate that less than 5% of global firms currently have an official and centralised internal competency centre for mobile," Nicholas McQuire, Vice President, Mobile Enterprise Strategies stated. "While many have different degrees of commitment and intent around mobility, a strategic view on the technology is already taking hold in many firms. Therefore, the need for better internal organisation around mobility, to drive governance, standards and accountability, has become pressing. To best prepare for this change, to better manage risk and critically, to drive greater organizational value - whether enhanced customer loyalty and reach, revenue growth, efficiency or lower total cost of ownership - firms should look to implement mobility centers for excellence."

"Building a mobile web strategy to meet the highly fragmented and growing diverse mobile market is hard," comented Michael Neidhoefer, CEO Netbiscuits. "We see many enterprises try to adopt a limited or scaled approach to their mobile web rollout or let multiple departments throughout the company build incongruent apps and sites that have no control, scale or repeatability, and all too often quickly realising that they have wasted time and resources while delivering a poor user experience. We are at the point where every company has to be prepared to have an excellent web experience for their customers and employees on every device. If you don't have a Device Context Information Service as the core of your CoE strategy, you're certain to be delivering a poor to broken web experience on many devices, and have wasted precious time to market."

Commissioned by Netbiscuits, the full IDC (News - Alert) whitepaper establishes the key drivers for mobility centres of excellence including app development and global BYOD, and highlights some of the organisational models already being implemented in the market's infancy. By outlining the role of IT in addressing enterprise mobility requirements, it provides direction on how best to implement mobility centres of excellence to achieve desired business outcomes. Best Practice for Mobility Centres of Excellence can be accessed and downloaded at link.

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About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries worldwide. For more than 48 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company.

About Netbiscuits

Netbiscuits is the global leader in software solutions for adaptive mobile web experiences used by brands worldwide. Netbiscuits solutions are powered by the cloud-based Netbiscuits Platform - tools that help to reduce cost, time and risk in developing mobile web applications to deliver a customised and superior mobile user experience across all mobile and connected devices. Netbiscuits hosts in excess of 300,000 mobile web apps and sites on their platform, and are supported by a comprehensive ecosystem of web infrastructure vendors and system integrators. Netbiscuits' cloud platform efficiently and securely delivers a tailored mobile web experience through industry leading testing and detection software and intuitive developer shortcuts to create and deploy rich features on both legacy mobile devices as well as the latest device and feature releases. Visit www.netbiscuits.com

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