[April 23, 2013] APTARE Signs PAN-EMEA Distribution Agreement With Zycko To Expand Channel Program Tweet (M2 PressWIRE Via Acquire Media NewsEdge) London UK - Enterprise data centre optimisation leader APTARER announced today a new and exclusive relationship with value added distributor Zycko to promote sales of APTARE through their strong network within the EMEA markets. Zycko's proven ability to distribute leading-edge technologies and solutions makes them a key partner that brings pre-sales expertise, technical support, custom configuration, and industry-leading accredited training with full demonstration and proof of concept facilities to help demonstrate to customers how APTARE solutions can help them optimise their datacentres. "We are extremely excited about teaming up with Zycko to deliver datacentre storage and backup reporting and analytics to technology resellers looking to provide a differentiated storage strategy to their clients. Being able to achieve more with existing storage infrastructures is a message that resonates with storage users looking to reduce the growth in storage and help keep budgets under control" says Nigel Houghton, EMEA Regional Sales Manager at APTARE. "APTARE further strengthens our portfolio in leading-edge storage and backup technology and provides a strong message for our resellers that will help them to stand out from the rest of the storage market. The capabilities of the product have received huge interest from the resellers we have introduced APTARE to. We are looking forward to helping our resellers achieve "trusted advisor" status for storage and backup with their clients," says David Galton-Fenzi, Group Sales and Marketing Director at Zycko. About Zycko Zycko is an international value-added distributor of innovative IT solutions, covering technology areas for every part of the business IT infrastructure. Areas Zycko covers include data networking, data storage, virtualisation and data centre infrastructure. Through extensive technology and marketplace knowledge, Zycko executes the due diligence necessary to select leading-edge strategic partners and technologies that provide our customers with an opportunity to differentiate in a crowded market. Zycko's first-class proven solutions demonstrate Zycko's significance as a value-added IT distributor. Zycko's provision of leading-edge IT products and logistics management is supported by true value-add professional and business services such as pre-sales expertise, technical support, custom configuration, an industry-leading accredited training programme, full demonstration and proof of concept facilities, financing and in-house marketing support. These vital services enable our customers to quickly deliver profits and invest in new market opportunities. Zycko's strategic partner base includes world-class companies and next generation technologies such as Aastra, Actifio, AltiGen, Asigra, CTERA, Eaton, Edge-Core, ExaGrid, Hitachi Data Systems, Huawei, KEMP Technologies, LifeSize, Meraki, Meru Networks, Micron, NextIO, Overland Storage, PacketLight, PowerDsine, ProLabs, Riverbed, SmartOptics, snom, Talari, Tintri, USystems, Verdiem, Virtual Instruments and Vyatta. Zycko is privately held and operates from 16 offices on four continents. Zycko works extensively with its channel partners, delivering high value and excellent customer care. Zycko is the channel partner of choice for IT solutions providers. For more information visit: www.zycko.com About APTARE Headquartered in Campbell, California, APTARE is a provider of enterprise storage reporting, monitoring, and alerting software products that increase the efficiency of enterprise storage environments and reduce storage costs. Over 700 enterprise customers around the world rely on APTARE solutions for storage and data protection management. The software is sold direct and through a large community of Original Equipment Manufacturers (OEMs), Managed Service Providers (MSPs), and Value Added Resellers (VARs). For more information, visit www.aptare.com, follow us on Twitter @APTARE, or call +44 7803 081510 APTARE and StorageConsole are registered trademarks of APTARE, Inc. ((M2 Communications disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.com on the world wide web. Inquiries to [email protected])). (c) 2013 M2 COMMUNICATIONS [ Back To TMCnet.com's Homepage ]