[April 23, 2013] Hisense Unveils VIDAA User Interface for Smart TV Tweet Apr 23, 2013 (Close-Up Media via COMTEX) -- With the introduction of VIDAA, a User Interface (UI) for Smart TV, Hisense announced that it is providing operation of Smart TV features and functionality. According to a release, VIDAA enhances a passive, lean-back consumer experience with a new simplified remote control, friendly channel surfing and four distinct content "silos" that make it easier for the entire household to access desired content. At the launch, Hisense is providing the global consumer electronics community and end-users across the world with the first look at what it promises will be the best-balanced coupling of connectivity, functionality and image performance. The four silos are designated by a specific button on the remote, representing Live TV, Video On Demand, Media Center for personal content, and Applications. Users can navigate among the silos and view uninterrupted content as images slide into view. This new type of user interface was designed to align with the passive nature of the 10-foot, lean back experience, which favors consumption-friendly TV over complicated and controlled interaction. Commenting on the launch, the Chairman of Hisense Group Zhou Houjian said, "Today Hisense has re-invented Smart TV. Our goal, based on comprehensive behavioral and technology research, is to simplify the act of accessing content and reduce it from a complex cognitive process to almost a reflex!" VIDAA TV is an interface designed and engineered by Jamdeo, a joint venture company founded by Hisense and based in Toronto, Canada. Although initially launching in China this week, all indications point to a Q1 2014 North America launch for VIDAA TV. ((Comments on this story may be sent to [email protected])) [ Back To TMCnet.com's Homepage ]