[April 23, 2013] MRG Introduces US Multiscreen Entertainment Tweet Apr 23, 2013 (Close-Up Media via COMTEX) -- Multimedia Research Group (MRG), a company focusing on the video and media ecosystem for more than 20 years, announced its new syndicated service US Multiscreen Entertainment, as well as its findings contained in The US Online Video Subscription Services Market, Myths and Realities. According to a release, it's hard to believe that it was only six years ago that the online video service market emerged. At that time the Over-The-Top (OTT) market was considered a threat to the entire entertainment industry. Since then, not only has the threat of OTT not materialized, but the way in which we view those online video services has changed. Connected CE devices of all kinds have entered into the equation, as have the technologies, business models and security required to achieve the TV Everywhere that many consumers are demanding. As the dynamic multiscreen entertainment ecosystem, still in comparative infancy, continues to evolve, MRG is assessing trends and conflicting objectives and strategies between device manufacturers, service providers and content developers. "MRG is excited to launch this service and to have industry veteran Keith Nissen acting as Team Leader for US Multiscreen Entertainment," explained Norm Bogen, Global VP of Research for MRG. "Keith's experience, especially as Research Director and Principal Analyst with In-Stat/NPD, gives this service a solid foundation." In that position, Nissen managed the Digital Video Outlook service that looks at how devices, services and content impact the emerging multiscreen entertainment market. The new service's report reveals the myths and realities about the OTT video market. The current state of the online video subscription services market and its participants are also examined. The report presents consumer profiles of online video subscribers, assesses competitive strategies and forecasts market growth. More information: www.mrgco.com ((Comments on this story may be sent to [email protected])) [ Back To TMCnet.com's Homepage ]