[April 23, 2013] Hisense Unveils New Smart TV Tweet Apr 23, 2013 (Close-Up Media via COMTEX) -- Hisense announced the introduction of VIDAA, a User Interface (UI) for Smart TV. According to a release, VIDAA simplifies and enhances a passive, lean-back consumer experience with a new simplified remote control, friendly channel surfing and four distinct content "silos" that make it easier for the entire household to access desired content. At the major launch, Hisense is providing the global consumer electronics community and end-users across the world with the first look at what it promises will be the best-balanced coupling of connectivity, functionality and image performance, the Company said. The four silos are designated by a specific button on the remote, representing Live TV, Video On Demand, Media Center for personal content, and Applications. Users can navigate among the silos and view uninterrupted content as images slide into view. This new type of user interface was designed to align with the passive nature of the 10-foot, lean back experience, which favors consumption-friendly TV over complicated and controlled interaction. The Chairman of Hisense Group, Zhou Houjian, said, "Today Hisense has re-invented Smart TV. Our goal, based on comprehensive behavioral and technology research, is to simplify the act of accessing content and reduce it from a complex cognitive process to almost a reflex." Global shipments of Smart TVs exceeded 50 million sets in 2012 and are expected to increase three-fold to 150 million sets by 2015. ((Comments on this story may be sent to [email protected])) [ Back To TMCnet.com's Homepage ]