[April 22, 2013] SpotXchange Reports on 2012 Growth Tweet Apr 22, 2013 (Close-Up Media via COMTEX) -- SpotXchange, Inc., a global marketplace of digital video ad inventory, announced an exceptional 2012 for the company as it delivered revenue and ad impression growth. SpotXchange said its success and revenue growth of 69 percent in 2012 was due in part to the company's leadership in programmatic selling of online video advertising, expanded strategic partnerships and international growth. As the advertising marketplace evolves and advances due to greater innovation like programmatic buying and selling of digital video, SpotXchange is primed for continued rapid growth on the heels of a very successful 2012. In fact, already in 2013, SpotXchange has been recognized as a Colorado Company to Watch, and was listed by the Denver Post as one of the top places to work for the second year in a row. According to a release, the success of SpotXchange's digital video advertising marketplace comes at a time when the online video market is undergoing tremendous growth, as advertisers and brands increasingly supplement their TV ad campaigns. According to a new study*, as online video has grown, real-time bidding inventory and revenue have grown faster than the overall video market as a buying mechanism for acquiring inventory. RTB will account for 24.7 percent of all U.S. online video spending, eclipsing the $1 billion threshold by 2014. "Our strong growth is partially due to the fact that our partners report that SpotXchange is consistently one of the top inventory sources for programmatically-enabled, brand-safe in-stream video," said Mike Shehan, CEO of SpotXchange. "Programmatic video advertising was a huge growth area for us in 2012, and we've set the bar even higher for 2013 with the launch of our industry-first programmatic selling tools, which provide tremendous new capabilities for our publishers and push the boundaries of innovative ad buying." SpotXchange said it expanded strategic partnerships with partners including AdoTube, DataXu, MaxPoint, SundaySky, TubeMogul, Turn and Videology during 2012, and struck a record number of new partnerships, including AcuityAds, Brand.net, Brandscreen, Digilant, Google's DoubleClick Bid Manager and Struq. In addition to SpotXchange's overall revenue growth, the company's RTB platform saw 10 times the revenue over the past year. Also, the company doubled the number of auctions in its exchange since 2012, with over 400 million auctions per day. Furthermore, comparing year over year growth, the company generated 4 times the number of bid requests to its RTB demand partners (more than 50 billion per month). "Brands are shifting their digital video budgets to programmatic platforms and we partner closely with SpotXchange to enable this revolution in media buying," said Brett Wilson, CEO and Co-Founder of TubeMogul. "SpotXchange is a technology innovator and the capabilities they bring to market provide direct benefits to our brand clients." "Turn works with the best inventory partners: for the right audience, the right scale, in the right place, to deliver value for marketers," said Maureen Little, Senior Vice President of Business Development, Turn. "SpotXchange is a valued partner providing our advertisers with real-time access to the programmatic online video marketplace." SpotXchange also said that it established its first overseas operations in mid-2011 opening subsidiaries in Australia and the UK. In December 2012, the company expanded its European expertise with the appointment of Sophie Davidas as Director, Business Development in France. SpotXchange believes overseas markets represent a significant growth opportunity as campaigns targeted outside of the US represented 19 percent of 2012 revenue. More information and complete information: www.spotxchange.com/ ((Comments on this story may be sent to [email protected])) [ Back To TMCnet.com's Homepage ]