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New MRG Service Shows U.S. Online Video Subscriber Households Will Grow to Nearly 60 Million by 2017SCOTTSDALE, Ariz. --(Business Wire)-- Multimedia Research Group (News - Alert), Inc. (MRG), the market leader in the video and media ecosystem for more than 20 years, today announced its new syndicated service US Multiscreen Entertainment, as well as its first findings contained in The US Online Video Subscription Services Market, Myths and Realities. It's hard to believe that it was only six years ago that the online video service market emerged. At that time the Over-The-Top (OTT) market was considered a threat to the entire entertainment industry. Since then, not only has the threat of OTT not materialized, but the way in which we view those online video services has changed dramatically. Connected CE devices of all kinds have entered into the equation, as have the technologies, business models and security required to achieve the TV Everywhere that many consumers are demanding. As the dynamic multiscreen entertainment ecosystem, still in comparative infancy, contnues to evolve, MRG is assessing emerging trends and conflicting objectives and strategies between device manufacturers, service providers and content developers. "MRG is excited to launch this service and to have industry veteran Keith Nissen acting as Team Leader for US Multiscreen Entertainment," explained Norm Bogen, Global VP of Research for MRG. "Keith's experience, especially as Research Director and Principal Analyst with In-Stat (News - Alert)/NPD, gives this service a solid foundation." In that position, Nissen managed the Digital Video Outlook service that looks at how devices, services and content impact the emerging multiscreen entertainment market. The new service's first report reveals the myths and realities about the OTT video market. The current state of the online video subscription services market and its participants are also examined. The report presents consumer profiles of online video subscribers, assesses competitive strategies and forecasts market growth. About MRG Founded in 1990, MRG is headquartered in Scottsdale, Ariz., with offices in Washington, Chicago and the U.K. MRG provides video and media market analytics and industry intelligence of new technologies and strategic consulting services for its clients. At the core of MRG's value proposition is an acute focus on outperforming growth targets, identifying and mitigating risks, strategically assessing new market opportunities and identifying potentially disruptive technologies. For further information visit www.mrgco.com or contact Elaine Potter at [email protected]. |
