[April 16, 2013]

UnboundID Unveils Privacy Suite Dedicated to Protecting Customer Identity Data and Creating New Business Models

UnboundID, a leading platform provider for identity data, today released its Privacy Suite, a solution that brings transparency, choice, and control to the collection and on-going management of personal data, while authorizing and governing the use of this data in real-time. The Suite provides the technology foundation for companies to ensure compliance with their stated privacy practices and enables them to build business models that leverage customer identity data.

Built on the UnboundID Identity Data Platform, the privacy solution gives users more control over their data. The Privacy Suite allows service providers, such as telecommunications, high tech and financial services companies to effectively and securely collect, manage, and share customer identity data while respecting customers' privacy wishes.

"As we look at business trends, Telecoms and Service Providers will need to start building consent management into their business practices," said Ovum (News - Alert) Telecoms Technology Analyst Shagun Bali. "This will be crucial for Telcos as they move toward being trusted Identity Brokers."

A wealth of personal data is being collected, sold and shared by service providers, and consumers are not always informed or aware of how their personal and private information is being used. The Privacy Suite provides transparency to customers and gives them access to the personal data their service providers possess. The Suite also allows customers to have choice and control over their data. They can set preferences and determine the parameters of ow and to what capacity their data is leveraged or shared. By involving customers more, service providers can better meet their needs and desires as well as establish customer trust and loyalty.

"For companies managing large amounts of customer identity data that want to leverage it and protect their customers' privacy, the Privacy Suite is a software solution that bridges identity commerce and customer respect," said UnboundID (News - Alert) CEO Steve Shoaff. "Because the privacy and data protection regulatory tide is growing, companies need to think ahead and equip themselves with the right solutions."

The Privacy Suite authorizes the release of data via policies that combine customer consent choices with internal access policies. If access violates internal policies or the individual's consent, the data cannot be retrieved.

"In an expanding Identity Economy, consumers are demanding greater transparency, choice, and control over the data they share," said Shoaff. "Companies that act now will be better positioned in their markets and can avoid the risks and consequences of violating policies."

To monetize identity data and build new revenue models around this information, companies can use the Privacy Suite to collect and authorize the use of personal data to upsell and cross-sell product offerings, or market personalized services or products to improve the customer experience.

Key features of the Privacy Suite are:

• Privacy Preferences Management - Enables the individual customer to make context-sensitive choices regarding the disclosure of personal data and provides the means to centrally manage those choices and the data that they have shared.
• High-Scale Authorization Engine - Designed to authorize data access requests in real-time for consumer-facing applications and services.
• Dynamic, Consent-Driven Policies - Provides templates for defining data access policies that leverage volatile customer privacy preferences and dynamic request based criteria.
• Centralized Data Access Governance - Centralizes the definition, enforcement, and auditing of policy-based decisions regarding personal data.

As an integrated middleware solution, the Suite provides key integration touch points:

• Standard protocols to interact with the authorization (privacy) engine enabling a wide variety of use cases.
• Complete admin and end-user REST APIs allow integration with existing user interfaces and administrative tools.
• Support for a wide-range of existing, in-house identity management technologies.

Physically, the solution is deployable atop virtualized and/or commodity hardware and, as a carrier grade product, is designed for high-availability and geographic redundancy. Operational staff may use the platform's built-in monitoring tools or tap into standard management APIs for leveraging their tools of choice.

About UnboundID Corp.

UnboundID is a leading platform provider for identity data, enabling companies to dynamically manage, protect, and share customer data in real-time across cloud, mobile and social applications. UnboundID solutions help companies increase average revenue per customer while significantly lowering their costs for service and application delivery. UnboundID is a privately held company based in Austin, Texas, and is funded by Silverton Partners and OpenView Venture Partners. For more information, visit www.unboundID.com.

UnboundID is a registered trademark of UnboundID Corp. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies.

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