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BRS Labs Introduces Channel Partner Program
[April 15, 2013]

BRS Labs Introduces Channel Partner Program


Apr 15, 2013 (Close-Up Media via COMTEX) -- Behavioral Recognition Systems, Inc., creator of AISight, an artificial intelligence system for enhanced video surveillance that delivers real-time alerts for suspicious behavior, announced a new Channel Partner Program to help partners integrate the company's AISight platform into third-party physical security offerings.

According to a release, BRS Labs' Channel Partner Program (CPP) is a structured sales support framework for integrators, value-added resellers (VARs) and certified solution partners (CSPs) seeking to expand markets, increase profitability and shorten sales cycles. The plan delivers the training, knowledge transfer, product integration and marketing support needed to sell AISight as part of a physical security solution.

"AISight has become the de facto standard for intelligent video surveillance proposals around the world," said John Frazzini, President of BRS Labs. "Our partners know this success doesn't come from luck. They have chosen to resell AISight because ours is the technology that works, and we have been equally particular about the partners we have chosen to be part of our eco-system. Our expanded Channel Partner Program takes what we have learned about delivering an exceptional customer experience, enhances the vetting and creates the training processes that ensure our partners deliver the quality solution our customers have come to expect." CPP partners undergo a certification process in order to learn how to sell, operate and support AISight. Once certified, partners will represent BRS Labs, its products, messaging, professional services and support offerings to the broader physical security market. These select partners receive access to BRS Labs' professional delivery organization for product demonstrations, product information and technical sales assistance for approved opportunities.


"While the need for better safety and security has driven massive levels of camera sales and deployment, how organizations use those cameras hasn't kept pace," continued Frazzini. "With so many cameras generating so much footage, savvy customers increasingly want to know how to turn all this data into fast, accurate threat recognition and response. Our Channel Partner Program ensures that our partners meet this demand, and that they will be exceptionally well-prepared to solve our mutual customers' physical security needs." More information: www.brslabs.com ((Comments on this story may be sent to newsdesk@closeupmedia.com))

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