[April 12, 2013] Fuzzy Logix Imbeds In-Database Analytics for SugarCRM Tweet Apr 12, 2013 (Close-Up Media via COMTEX) -- Fuzzy Logix, an analytics software and professional services company, announced that its in-database analytics and application solution modules are now available within SugarCRM, an open source customer resource management package. "This is the first time that we've brought our in-database and GPU-based analytics solutions to a readily available CRM platform," said Michael Upchurch, COO at Fuzzy Logix. "We've delivered custom solutions for global organizations for years and now companies using SugarCRM can access high-performance analytics in real time to make better decisions and drive business value." Using Fuzzy Logix's analytics solutions for SugarCRM allows companies to integrate data and intellectual capital from diverse sources, such as CISCO Agent Desktop, marketing systems, social media and Experian, into one place and then run analytics on demand. This allows business users to gain insight in areas such as demand forecasting, customer segmentation, marketing optimization, churn scoring (pre and post purchase) and propensity to buy all on the fly, the company said. "By providing Fuzzy Logix analytics directly in our SugarCRM system, we can route calls to the best agent, reduce our churn and guide our sales people to better service the customer," said Jay Smith, Director of Strategic Development at Trident Marketing. "We've modeled a 20-percent jump in close rate with improved activation and best-in-class lead nurturing. We're excited about driving analytics further into our business." "Trident's sophisticated operational analytics environment allows SugarCRM users to run in-database analytics using SQL Server and Netezza (IBM PureData Systems)," said Shishir Gupta, Senior Data Scientist at Fuzzy Logix. "This same type of integration is also possible with databases like Teradata, ParAccel and MySql." Fuzzy Logix is an analytics software and professional services company. More information: www.FuzzyL.com ((Comments on this story may be sent to [email protected])) [ Back To TMCnet.com's Homepage ]