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Vodafone India Partners With Aepona For API Monetization And Partner Management System; Large-scale platform will serve Vodafone partners across all 23 Circles in India(M2 PressWIRE Via Acquire Media NewsEdge) Belfast, UK and Mumbai, India - -- Aepona today announced that it has been chosen by Vodafone India, one of India's leading telecommunications service providers, for the launch of a new platform that will serve as a central access point for Vodafone's business partners such as independent software vendors, application developers, web-based service providers and enterprises. The solution, based on Aepona's award-winning API Monetization Platform (AMP), will provide these partners with access to Vodafone's nationwide telecom and IT capabilities via APIs, enabling the external partner ecosystem to deliver smarter and more contextually relevant services to Vodafone's subscribers. The new platform will allow Vodafone India to develop and implement new business models by exposing its core network, informational and billing assets as web-based APIs, allowing partners to create and enrich a wide variety of business solutions, consumer applications and content-based services. In addition to exposing and monetizing API services, the Aepona platform will also be used as a centralized settlement system for existing subscription-based Value-Added Services. This central platform will connect to Vodafone's network services across all 23 Circles in India, allowing partners to reach and bill all of Vodafone's 147 million-plus mobile subscribers. "This is a major contract win for Aepona," said Ingolf Ruh, Senior Vice President, EMEA & APAC, Aepona. "Vodafone has a very aggressive plan to launch new API services and connect with a large number of partners, and we are very excited to be working closely with them in the execution of this plan." "With this new platform, Vodafone is pioneering the rollout of Network as a Service and API Monetization, a turning point for the Mobile Industry in India," said Jonathan Wood, Vice President for Market Development, Aepona. Jonathan Bill, Head -- Business Development and Innovation, Vodafone India, commented: "Vodafone and innovation are closely interlinked. This new platform will enable us to use our assets to create an ecosystem that will help us provide a diverse dynamic portfolio of data services to our customer base. We are pleased to partner with Aepona that has world's most advanced software platform for API monetization and partner management and are confident that they will be able to implement such a large-scale system, spanning 23 networks and 147 million subscribers." About Aepona Aepona's awarding-winning software platform bridges enterprises and application developers with the network, enabling Service Providers to offer communications, context, commerce and control features that enrich business and consumer applications using cloud-based APIs. This allows Service Providers to monetize their assets in new ways, and their partners to easily embed mobile intelligence into a diverse range of applications. Founded in 1999, Aepona is a privately held, venture capital-backed company with main offices in the UK (Belfast), the US (Denver, CO) and Sri Lanka (Colombo), with global operations serving Communications Service Provider customers worldwide. Aepona started to build out its operations in India, a key focus market for Aepona as part of its APAC expansion plans, in the second half of 2012. About Vodafone India Vodafone India is a member of the Vodafone Group and commenced operations in 1994 when its predecessor Hutchison Telecom acquired the cellular license for Mumbai. The company has operations across the country serving around 150 million customers. Vodafone India has firmly established a strong position within the Vodafone Group too, making it the largest subscriber base globally. This journey is a strong testimony of Vodafone's success in a highly competitive and price sensitive market. Vodafone India in its long-term commitment to India has been providing innovative, customer friendly and reliable products and services by continuously differentiating itself with a strong brand, best quality network, unique distribution and great customer service. For this contribution, the company has been receiving several awards and recognition across different segments. The company received the 'Best 3G services operator' at the recent tele.net Telecom awards. Vodafone has received the award for the Value services -Rural Innovation category for its Low Balance Services at the Telecom Awards by a leading business daily. Vodafone India has also been making significant strides with its wide retail presence in the country. In the mobile and telecom category, the company won the 'Retailer of the Year' at the Asia Retail Congress 2013 and 'Best Modern Retailer award' at the India Retail Forum 2012. The company has been recognized as one of the 'Best Employer of Choice' in telecom sector by 'Great Places to Work' and in another survey conducted by Nielsen; Vodafone India has been recognized as the 'Most Likeable Brand' in the consumer services category. Vodafone Business Services has been awarded the "Best Enterprise Service Provider" at the Frost & Sullivan Awards for three consecutive years in 2011, 2012 and 2013. On the technology front, the company has also won the imp Enterprise & IT Infrastructure Global Excellence Award for its Business Intelligence (BI) transformation project. At Vodafone, sustainability is an integral part of the company's mission and strategy, shaping the conduct of business every day. Since 2011, in line with its Group philosophy, Vodafone India became the first telecom operator in India to release an annual Corporate Sustainability Report for India -- Footprints. Vodafone India was awarded the 'Green Telecom Company of the Year' at the Telecom Leadership Awards 2012 by a renowned media group recently and has also been awarded the prestigious "Golden Peacock Award" for corporate social responsibility for 2012 and for Innovation in Product/Service in Telecom category for 2013. Vodafone Group is one of the world's largest mobile communications companies with over 403 million customers as on December 31, 2012. Vodafone currently has equity interests in over 30 countries across five continents and more than 40 partner networks worldwide. For more information, please visit www.vodafone.com For further information contact: Aepona: Michael Crossey Chief Marketing Officer E: [email protected] T: +44 7734 318210 www.aepona.com Vodafone India: Mansi Tiwari E: [email protected] ((M2 Communications disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.com on the world wide web. Inquiries to [email protected])). (c) 2013 M2 COMMUNICATIONS |