[April 09, 2013] Tapjoy Adds Apps [Professional Services Close - Up] Tweet (Professional Services Close - Up Via Acquire Media NewsEdge) Tapjoy, Inc., a mobile advertising and publishing platform, announced that several non-gaming apps have integrated the Tapjoy Marketplace. "We strongly believe the premium-content distribution model that has worked for gaming companies can work just as well for apps in retail, movies, music and more," said Rob Barnett, Head of Publisher Development at Tapjoy, in a release. "Developers outside of games are starting to see the opportunities that a value exchange-based advertising platform model can deliver for monetizing their apps and distributing their premium content. We've been enormously successful integrating the Tapjoy Mobile Value Exchange model into gaming apps thus far, and think our success to this point positions us well." Apps include: Lifestyle: Top Chef University, which teaches users professional cooking techniques and food preparation methods from contestants of the hit TV show "Top Chef," now provides users the option to engage with an advertisement of their choice to have access to additional lessons on their Android app, in addition to allowing users to alternatively pay for such content. Utilities: FreedomPop, a wireless Internet provider committed to delivering free 4G mobile broadband Internet access, allows users to increase the amount of available data by engaging with an advertisement of their choice. Communication: Pinger allows you to text and talk for free on Android and all iOS devices. Users can text to any phone in more than 35 countries, and receive unlimited free voice calls. Sports: University Wallpaper, which offers officially licensed collegiate DigitalSkins wallpapers for iPhone, iPod Touch and iPad, will allow users to download wallpapers by engaging with advertisements of their choice in the near future. Tapjoy is a mobile advertising platform. ((Comments on this story may be sent to [email protected])) (c) 2013 ProQuest Information and Learning Company; All Rights Reserved. [ Back To TMCnet.com's Homepage ]