[March 27, 2013] Digital River Holds Monetization Day at the 2013 Game Developers Conference [Manufacturing Close - Up] Tweet (Manufacturing Close - Up Via Acquire Media NewsEdge) Digital River, Inc. will host and sponsor the Monetization Track at the 2013 Game Developers Conference (GDC) in San Francisco, Calif., on Wednesday, Mar. 27, from 9:30 a.m. to 3 p.m. in room West 3018 of the Moscone Center. Senior executives representing some of the game industry's brands will discuss and answer questions about some of the most pressing and challenging issues they are facing. According to a release, Digital River's Monetization Track will feature three interactive sessions that explore the critical components necessary to "make play pay" and maximize game profits. Attendees will walk away with global market intelligence, tips for using new devices to drive future growth, insights into the unification of gaming and toys, as well as a deeper understanding of how payment options can impact sales potential. The line-up of sessions and industry leaders includes: -2013 Game Changers: How Will Devices Impact Your Future Growth Panel moderated by Joost van Dreunen, Ph.D., co-founder and CEO, SuperData Research. Panelists include Christian Svensson, corporate officer and senior vice president, Capcom USA; Chris Early, vice president of digital publishing, Ubisoft; and Matt Ployhar, senior product planner, Software & Services Group, INTEL Corp.; -Wanna Bet The Future of E-Sports and Gambling in Gaming Panel moderated by Michael Pachter, managing director, equity research, Wedbush Securities. Panelists include Roxanne Christ, partner, Latham & Watkins; Wim Stocks, executive vice president, Virgin Gaming; and Paul Thelen, CEO and founder, Big Fish; and -Games and Toys: Creating the Perfect Union Panel moderated by Kris Graft, editor-in-chief, Gamasutra.com. Panelists include Jordan Weisman, CEO and founder, Harebrained Schemes; David Merrill, president and co-founder, Sifteo; and Ken McDonough, regional director, GameStop. "At the 2012 GDC, Digital River successfully produced a collaborative environment that touched on the hottest monetization topics - and we're doing it again in 2013," said Jeff Hemenway, Digital River's group vice president of games. "There has never been a time of greater transformation in the gaming industry. As new devices are introduced and the purchase preferences of consumers shift, game publishers and developers are rethinking their go-to- market strategies and exploring new revenue models. Digital River's Monetization Track is the perfect opportunity to learn how some of games most experienced practitioners and strategists are working these market dynamics to their advantage to strengthen their brands, acquire new players and expand into global markets." Digital River, Inc., a company focusing on global cloud commerce, builds and manages online businesses for software and game publishers, consumer electronics manufacturers, distributors, online retailers and affiliates. ((Comments on this story may be sent to [email protected])) (c) 2013 ProQuest Information and Learning Company; All Rights Reserved. [ Back To TMCnet.com's Homepage ]