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WebRTC Market Status & Forecasts: The Hype is Justified - It Will Change Telecoms
[March 25, 2013]

WebRTC Market Status & Forecasts: The Hype is Justified - It Will Change Telecoms


DUBLIN, Ireland, March 25, 2013 /PRNewswire via COMTEX/ -- Research and Markets has announced the addition of the "WebRTC Market Status & Forecasts: The Hype is Justified: It will Change Telecoms" report to their offering.

(Logo: http://photos.prnewswire.com/prnh/20130307/600769 ) The first full analysis of the WebRTC marketplace & value chain: Disruptive Analysis has been the key analyst company following WebRTC since June 2011, only weeks after Google first open-sourced the key audio/video components for web browsers. Since then, WebRTC has featured prominently on this blog, in Disruptive Analysis research reports & consulting, conferences and in Future of Voice workshops. Over 100 interviews, discussions & meetings have covered WebRTC.



Key takeaways WebRTC adds easy, flexible voice & video into websites and apps - Applicable across sectors: telecoms, consumer web, enterprise etc - One of most disruptive web/telecoms innovations for years - Extremely fast pace of evolution: weeks and months, not years - Microsoft & Apple slow, but unlikely to cause major roadblocks - 3bn capable devices & 1bn individual users by end-2016 - -0% penetration of PCs by end of 2013 - Smartphone & tablet WebRTC will ramp from 2H 2014 on - PCs adopt WebRTC through browser; phones/tablets more complex - Early use-cases for web calling, conferencing, e-learning & verticals - Strong interest for UC, contact centres & IMS, but will take time...

- .... so telcos must start work now, to work through the issues - Magnifies OTT threat for telcos, but also helps Telco-OTT - Numerous gateway sub-types for vendors to target - Peer-to-peer use of WebRTC to drive unexpected new web innovations - Monetisation of WebRTC will be heavily use-case dependent - Still early pre-standard implementation. Caution/patience needed - But for once, the hype is justified Key Topics Covered: Introduction & Strategic Issues Structure of this report - What is WebRTC & why is it important - The web always embraces new capabilities - The analogy with Flash - We already have 2-way in-browser comms: IM chat - Voice is more than just telephony - And there's more....


- WebRTC, RTCWeb, HTML5, WebSocket etc: Acronym Central! - WebRTC APIs - History of WebRTC - Industry dynamics: competition, standards & politics - Which companies are involved in WebRTC & why - Codec wars - WebRTC vs. Flash / Plug-ins - Microsoft and WebRTC - Apple and WebRTC - Fit with mobile broadband, LTE & WiFi - Regulatory considerations - Developers WebRTC use-cases Voice or video - Gaining scale & avoiding the n-squared trap - Use-case evaluation criteria - Web-based calling - Enterprise contact centres - Unified communications and collaboration - Conferencing & hypervoice - IMS extension / exposure via WebRTC - Telco-OTT via WebRTC - Consumer social comms / entertainment / education apps - Other use cases Stakeholders: impacts & recommendations Overview - Telecom operators - Key background trends for telcos - Current service provider involvement with WebRTC - Overview of WebRTC options for telcos: Not just IMS - Fit with PSTN / IMS / RCS / VoLTE strategies - Fit with enterprise comms businesses - WebRTC + Telco-OTT initiatives - WebRTC + telco developer / API initiatives - Reselling third-party WebRTC services - Internal uses for WebRTC at telcos - Summary, and organisational & executional issues - Network equipment vendors - Gateways at the forefront - Implementation complexities - New product categories - Threats to network vendors - Impact on Enterprise UC/conferencing/contact-centre vendors - Impact on Internet players / developers - Will WebRTC advantage existing web companies or new startups - Impact on social networking & VoIP "OTT" services - Impact on device vendors WebRTC market sizing & forecasts to 2016 Methodology & definitions - PC/Mac support of WebRTC - PCs remain in the vanguard of WebRTC uptake - Post-PC era - PC browser share and dynamics - PC browser adoption of WebRTC - Non-browser support - Mobile & device support of WebRTC - Installed base of smartphones and tablets - Native WebRTC capability in mobile browser or OS - 3rd-party WebRTC support in aftermarket browsers or app SDKs - Overall WebRTC device installed base - WebRTC active device/user base - Scenarios, accelerants & inhibitors WebRTC company snapshots Acme Packet / Oracle - AddLive - Alcatel-Lucent - Apple - Asterisk / Digium - AT&T - Avaya - Bistri - Cisco - frisB - Google - Hookflash - Microsoft - Mozilla - NetDev / Drum - Opera - Plantronics - Plivo - Priologic / easyRTC - PubNub - Siemens - Telefonica / TokBox - TeleStax - TenHands - Thrupoint - Twelephone - VidTel - Voxeo & Voxeo Labs - Zingaya - 40+ Other WebRTC players Conclusions Drivers and inhibitors - Use cases - Monetisation, business models and revenues - Recommendations for all telecom operators - Recommendations for mobile operators - Recommendations for fixed & cable operators - Recommendations for network equipment vendors - Recommendations for industry bodies & regulators - Recommendations for investors - Recommendations for web companies & developers - Recommendations for device vendors - Recommendations for Internet VoIP & messaging companies For more information visit http://www.researchandmarkets.com/research/gqmfh4/webrtc_market Research and Markets is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends Research and Markets Laura Wood, Senior Manager.

[email protected] U.S. Fax: +1-646-607-1907 Fax (outside U.S.): +353-1-481-1716 Sector: Telecommunications and Networks SOURCE Research and Markets http://rt.prnewswire.com/rt.gif NewsItemId=enUK201303258166&Transmission_Id=201303251100PR_NEWS_USPR_____enUK201303258166&DateId=20130325

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