[March 20, 2013] Advertisers scramble to deal with march of the botnets Tweet Mar 20, 2013 (The Australian Financial Review - ABIX via COMTEX) -- The emergence of a brokered market with buyers and sellers of advertising space on web pages means that the incidence of fraud has also grown rapidly. Experts say large networks of computers infected with viruses are generating sham traffic to certain sites, skewing the purchases of slots by advertisers trying to target specific types of consumers. Technology to detect fraudulent mouse clicks by "botnets" has been developed by UK-based firm Spider.io. Publication Date: 21 March 2013 SPIDER SILICON LIMITED MEDIA6DEGREES GOOGLE INCORPORATED DATAXU INCORPORATED YAHOO! INCORPORATED OPENX APPNEXUS INCORPORATED [ Back To TMCnet.com's Homepage ]