[March 19, 2013] DMA in DC Brings Data-Governance Expertise to Senior Executives Tweet (Targeted News Service Via Acquire Media NewsEdge) NEW YORK, March 18 -- The Direct Marketing Association issued the following news release: Senior executives gathered at the Direct Marketing Association's (DMA) Washington, DC offices Thursday for a special educational event -- Data Governance: A Strategic Briefing for Senior Executives. Taking place on Day Three of DMA in DC conference, this session was specifically designed to help senior execs better understand marketing data and the governance of it. Visionary guide and instructor Peg Kuman, Vice Chairman of Relevate, packed the session with essential information, insight, and a good dash of the future, to help attendees gain a better grasp of where data-driven marketing stands today. "Every day, 2.5 quintillion bytes of data is created -- 90 percent of the data that exists in the world today has been created in the past two years," Kuman said. "It is projected that the amount of data we create will grow by 40 percent each year. Data has become a sort of currency that is essential to business today." Chief executives, privacy officers, legal counsels, and senior marketers joined DMA around the training room table to learn more and to discuss data governance best- practices as they affect their businesses. "It was wonderful to have access to Peg as an industry leading expert," said Steve Brubaker of Infocision. The most valuable part of the course was "hearing others talk about their experiences," shared Garry Brown of Highlights Magazine. The day's topics included: Framing the Data Discussion - It All matters... Customer matters * Brand matters * Size matters * Source matters *Use matters * Ownership matters * Fear matters, action matters, and more Organizational Structure Silo busters: Old Data Governance vs. Data Governance today * Taking back "No" days * Changing individual and organizational behaviors * Data stewardship: roles across departments and relationships Learning from Others Data Breeches: Intentional and accidental * Bad-Behavior: Not having your customers best interests at heart *Good-Behavior: Using data to drive best practices Internal Data Collaboration Improve risk management * Improve ROI by better understanding channel metrics External Data Collaboration National * Local * International TNS 23SQ 130319-JF78-4251414 StaffFurigay (c) 2013 Targeted News Service [ Back To TMCnet.com's Homepage ]