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Global Backend-as-a-service Market 2012-2016: The Lack of End-User Control Could Pose a Challenge to the Growth of this Market(M2 PressWIRE Via Acquire Media NewsEdge) Dublin - Research and Markets (http://www.researchandmarkets.com/research/mcsnx6/global) has announced the addition of the "Global Backend-as-a-service Market 2012-2016" report to their offering. TechNavio's analysts forecast the Global Backend-as-a-Service (BaaS) market to grow at a CAGR of 100.9 percent over the period 2012-2016. One of the key factors contributing to this market growth is the need to reduce complexity of application development. The Global BaaS market has also been witnessing the increasing penetration of smartphones and tablets. The key vendors dominating this market space are Kinvey Inc., Parse, Buddy Platform Inc., Appcelerator Inc. The other vendors mentioned in the report are StackMob Inc., Sencha Inc., Apigee Corp., Kii Inc., CloudMine, Structum inc./iKnode, Api O Mat, FeedHenry LLC, GeoLoqi Inc., Flurry Inc., FatFractual Inc., mobDB LLC, Proxomo Software Inc., QuickBlox, ScottyApp Inc. Urban Airship Inc., Kumulos, Exadel Inc./Tiggzi, Microsoft Corp./ Windows Azure Mobile Services, Rival Edge Pte. Ltd./CloudyRec, and Applicasa. Commenting on the report, an analyst from TechNavio's Enterprise Computing team said: ''The demand for backend-as-a-service (BaaS) solutions is increasing with the increase in the number of smartphone and tablet users. Smartphones and tablets are equipped with the latest applications and most of the users of these applications are also using smartphones, which is mutually beneficial for application developers and BaaS providers. In addition, mobiles and tablets are now being equipped with more personalized services such as location-based mobile technology, which could help in the better segmentation of potential customers for marketing purposes; however, this segmentation is a complex process. Therefore, application developers are adopting BaaS offerings to save time and cost in application development. Therefore, technological advancements in BaaS coupled with the increase in the number of smartphones and tablets is one of the trends that is expected to further increase the growth of the Global BaaS market.'' For more information visit http://www.researchandmarkets.com/research/mcsnx6/global CONTACT: Research and Markets, Laura Wood, Senior Manager. [email protected] Fax from USA: 646-607-1907 Fax from rest of the world: +353-1-481-1716 Sector: Computing and Technology (http://www.researchandmarkets.com/categories.asp cat_id=4&campaign_id=mcsnx6) ((M2 Communications disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.com on the world wide web. Inquiries to [email protected])). (c) 2013 M2 COMMUNICATIONS |