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The key to the smartest way to advertise
[February 21, 2013]

The key to the smartest way to advertise

LONDON, ON, Feb. 21, 2013, 2013 (Canada NewsWire via COMTEX) -- Keyframe Media is using new Internet technology to help clients unlock the power of targeted online video advertising.

Keyframe Media announced today that utilizing new Internet technology to target online video advertising to customers is delivering proven results.

Keyframe Media is a division of Keyframe Communications Inc., a full-service agency that last year began offering the targeted online ad service as another tool in integrated campaigns.

"We now have the experience and expertise to effectively deliver your online message with a strategically targeted campaign, while still offering everything you expect from a traditional full-service agency," said Keyframe executive producer Bryan Peel.

"Here's something you can take to the bank - your customers are on the Internet. You can bet that they're also on YouTube. Finding them on your own is not such a sure thing. Even if you could, would you know what to say to them, and how to say it, once you found them That's where Keyframe can help." As prices to advertise in the traditional media continue to rise at the same time as viewership declines, online video advertising can be a great tool for companies looking for a cost-effective way to reach their target audience.

Online video advertising combines the power of YouTube, and Google's database of user demographics, to target the ideal consumer. Once targeted, your ad is presented to the viewer before they watch the YouTube video. Better yet, you only pay for an ad when someone chooses to view your commercial. When starting a campaign, Keyframe can target your audience nationally, or down to a specific neighbourhood where your customers live. During the campaign, we closely monitor the initial results and make refinements to lower the cost-per-view, increase audience retention and get the maximum results for your campaign.


Simply put, it's the smartest way to advertise.

Keyframe client Austin & Taylor home furnishings reported a sales boost of 66 per cent for the three months their campaign was active.

"Judge it from your own experience," Peel said. "Look around. You know people are spending more time on the Internet while other media platforms are losing market share by the day. You know video is the most effective means of advertising because it immerses the viewer in sight, sound and story.

"Why wouldn't you harness the power of both to ensure your customers see your message " Find out more. Check out http://www.keyframemedia.tv today.

SOURCE: Keyframe Communications Inc.

To view this news release in HTML formatting, please use the following URL: http://www.newswire.ca/en/releases/archive/February2013/21/c7586.html SOURCE: Keyframe Communications Inc.

Bryan Peel bryan@keyframeinc.com Mark Sumpter mark@keyframeinc.com Keyframe Media is a division of Keyframe Communications Inc. 285 King Street, Suite 202, London, Ontario, Canada N6B 3M6 office: 519-434-9059 fax: 1-866-434-5628

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