SellPoint Purchases ShowUHow to Deliver a Platform for Online Selling
Feb 13, 2013 (Close-Up Media via COMTEX) --
SellPoint, Inc., a publisher of interactive product content, has acquired ShowUHow, a provider of video-based applications that accelerate sales, qualify leads and engage online shoppers.
Terms of the transaction were not disclosed.
According to a release, the combination of ShowUHow's Video Information Guides and SellPoint's customizable Active Product Tours - which marry dynamic, attention-getting video with an array of sales and support materials - promises to remodel the online shopping experience for consumers, brands and retailers alike.
"As online shoppers continue to become more sophisticated, the need for product manufacturers to create and supply rich, in-depth product information for consumers in all phases of the purchasing process is more important than ever," said Brian O'Keefe, President and CEO of SellPoint. "Whether it's someone who's casually browsing for a new HDTV and wants to know about the built-in Wi-Fi feature, or a recent purchaser of a car seat who wants to see exactly how to install it, the combined solutions of ShowUHow and SellPoint provide brands the ability to deliver the right information to shoppers at all points in the purchasing process, and at all the right places online."
SellPoint is gaining momentum as consumer brands increasingly rely on rich, interactive product content to educate shoppers and promote their merchandise. The SellPoint solution is more vital than ever as the touch points with consumers continue to multiply. Whether it is email, web, Facebook, Twitter, or Pinterest, there are now many valuable points of interaction between consumer brands and their customers.
The product video and interactive content market is coming into focus now that global ecommerce sales are on track to top $1 trillion annually by 2016, according to Morgan Stanley. SellPoint works with more than 200 leading consumer brands, including Dell, Canon, and Brother, delivering their video and interactive product content to the top online retail shopping sites.
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